How to Make a Free Online Portfolio for Beginners
by By Sadie Wehunt In college, you will have a lot of opportunities to create work for your portfolio. Your portfolio is a tool that reflects …
Author: SSM Student
Spotify Wrapped: The Marketing Behind the Internet’s Favorite Personality Test
By: Claire Robbins Every December, Spotify Wrapped arrives and instantly takes over our feeds, transforming a year’s worth of listening habits into a surprisingly personal …
Why GRWM Content Will Still Be Popular on Social Media in 2025 and What Brands Can Learn From It
By: Brianna Owens “Get Ready With Me” (GRWM) videos are now one of the most popular posts across TikTok, Instagram Reels, and YouTube Shorts. What …
How to Build a Visual Brand Identity for Social Media: and Why it’s Important
By: Jenna Lyons A brand’s social media presence is good when it looks pretty, but its great when there is a strong visual brand identity. …
How to Write Social Captions That Drive Engagement
by Fern Peva If you take a moment to look through the highest performing post on Instagram you may notice that almost always they have …
Best Practices for Animated Film Marketing on TikTok
For years, animated film marketing followed a familiar formula: trailer drops, character posters, and some TV ads. But TikTok has disrupted and rewrote the playbook …
How to Turn a Class Assignment Into Portfolio Material
By Amy Adkins As a communications student, I’ve learned that every assignment is an opportunity to build my professional portfolio. The work you’re already doing …
The Starbucks Red Cup Rebellion: Putting Our Money Where Our Mouths Are This Holiday Season
By Daphne Patrick When a scandal happens centering on one of the largest and most recognizable companies in the world, we pay attention. You might …
Owning the Off-Season: How Softball Can Build Year-Round Hype on Instagram
By: Elise Sokolsky Softball has been rapidly growing in athletic landscapes for years now, but with the lengthy time of off-season, fans often struggle staying …
How to Build an Instagram Content Calendar: A Student’s Guide
By Olivia Ragsdale Social media is unpredictable. It’s hard to keep up with. Creating and maintaining a consistent posting cadence can be challenging if you …