How to Network on LinkedIn Without Feeling Awkward
by By: Emma Heim Have you ever looked at someone’s LinkedIn and thought, “How do I even begin to talk to them?” Networking on LinkedIn can …
Category: Student Work
I Tried Bluesky So You Don’t Have To (Here’s What I Learned as a PR Student)
By Bailey Heryford When Bluesky first started popping up online, I’ll be honest I wasn’t in a rush to make an account. It felt like …
Hooked on the Scroll: Attention Spans and TikTok Addiction
By: Tori Quadro We’ve all been there: what starts as a five-minute check of TikTok turns into half an hour, an hour, or more doomscroll. …
How To Stop Blind-Connecting on LinkedIn and Actually Build Your Network
By Molly Armitage Many of us have been guilty of it: sitting in class or at work, clicking through the suggested LinkedIn profiles, and spamming …
How-to Turn Trends Into a Marketing Superpower
By Kate Pulsifer On social media, brands are constantly jumping on trends in new and hilarious ways to garner awareness. If you’re trying to do …
The Periodic Fable: The Ordinary’s Approach to Beauty Myths
By: Avery Brickman In an era of beauty trends that promises “glass skin,” a “poreless” effect, and “miracle results,” The Ordinary has established its identity …
TikTok Shop, Obnoxious or Genius?
by Jenna Lyons At one point in time, TikTok was a place for mindless scrolling with just funny videos, random storytimes, and the occasional dance …
Athletes Are The New Media Companies
By: Meg Unruh Just a few years ago, any and all athlete communication was run through teams, networks, and traditional press conferences. Today, the worlds …
Unfiltered, Chaotic and Effective: The New Social Media Brand Voice Strategy
by Fern Peva You may have noticed a shift over the past couple of years in how brands are communicating with their followers on social …
Netflix’s Most Watched Movie — Is a K-Pop Animation?
If you haven’t heard of K-Pop Demon Hunters, it’s time for you to come out from the rock you’ve been living under, because you might be missing out on history.