Clients needed to work with smarty pants student teams
by You: A company or organization with an active digital presence — ideally two or more active social media accounts and a combined following of at …
Why Gen Z Sees TikTok Comment Sections as the New Search Engine
by by Samantha McDaris For the last few decades, people have been turning to Google for every question they have. Whether it was a question about …
The Art of Being Nonchalant on Instagram
By Sadie Schumaker Nothing bothers me more than someone who overshares on Instagram. Yes, I’m aware the purpose is to share bits and pieces of …
How TikTok Turns Regular People Into Viral Creators
by Parisa Burke One of the most interesting things about TikTok is how it gives everyday people the chance to go viral. On most platforms, …
How Brands Can Use Instagram More Effectively: Best Practices for Today’s Digital Landscape
By Myles Brooks Instagram has quickly become one of the most essential platforms for brands across nearly every industry, including retail, entertainment, nonprofits, and personal …
What Netflix’s Potential Purchase of Warner Bros. Would Mean for the Future of Streaming
By Myles Brooks For the past few years, the streaming world has felt like a constant competition, with every platform trying to outrun the others …
How To Know When You Should Sit a Trend Out
By: Riley Behm If you’ve spent any time on social media in the past few years, you’ve witnessed it: a major cultural moment happens, and …
Best Practices for Brands on TikTok in 2025
By Sofia Gonzalez TikTok is quickly becoming one of the most important social media sites. It is already changing how people communicate online, how they …
What’s the deal with corporate social media accounts?
By Seth Thompson Since the inception of social, brands have been toying with ways to use it to their advantage. Initially, brands used these platforms …
Beyond “Masterpiece” or “Garbage”: Locating Your Film Reviewers in the Era of Algorithms
BY Adair Ortega I was scrolling through social media lately, and the movie One Battle After Another kept popping up. As expected from anything directed …