How To Tell If You Should Jump On A Trend
by Stella Rask When a trend is going viral it’s easy for organizations to assume they should jump on it immediately before actually weighing whether it’s …
Feed to Bookshelf: A Student’s Guide to Launching Literary Content on BookTok and Bookstagram
Photo via Unsplash Ashauntene McNair Welch The way readers discover, discuss, and purchase their next favorite book has undergone a massive digital transformation. Traditional media …
How TikTok Changed Publishing Forever
BY: Ashauntene McNair Welch If you walk into a traditional publishing office, most of the budget, marketing strategy, and creative energy historically went directly into …
How To Create a Social Media Content Calendar: Five Steps Towards Success
By: Gabby McGillis Have you ever sat down to create a social media post for a student group, job responsibility, or even your personal account …
How to Network Effectively as an SOJC Student
By Bella Graham Practically everything in communications runs on connections. It makes sense, given that marketing and everything in between is built on connecting with …
Ordering Food in a Digital World
By Abigayle Severson The digital world moves fast, and it is more important than ever that restaurants evolve with it. Online websites or mobile apps …
Is Social Media turning Sports Fans into Bettors?
By Warren Henderson Photo by JC Gellidon on Unsplash Growing up at Westhaven Elementary, one of the best parts of my school days was the …
Authenticity of Influencers and Paid Advertisements with Brands
Claire Hernandez www.linkedin.com/in/claire-hernandez-956886357 Social media has changed the way people discover and buy products. It’s more common in todays world to see “get ready with …
Are aesthetics overshadowing transparency in Influencer-Owned Skincare Brands?
Image via Unsplash By Yoslenne Herrera You find out your favorite influencer is launching their own skincare brand, and you click on a post where …
Comment Section Marketing: Why is it Effective from a Gen Z Lens
by Ayanna Villanueva Most of us have probably giggled when we see brands comment on a non-celebrity or non-influencer user on TikTok or Instagram. I’m …