Are We Buying the Product or the Influencer?
by By Victoria Nunez Have you ever purchased a product because your favorite influencer recommended it? Their influence goes beyond what we buy; it can also …
New Marketing Tactics Attract Gen Z Viewers
By: Alexis Bitman Gen Z taking over the face of the internet is not something unforeseen. Since its creation, social media has played a prevalent …
From Fan Edits to Unexpected Collaboration: How Olivia Rodrigo’s “Expectations” Remix Connects with Fans
By: Catherine Marroquin After Olivia Rodrigo released “Expectations” on June 12, 2026, as part of her album You Seem Pretty Sad for a Girl So …
Why Brand Managers Should Fight to Become a Meme
By Elena Thompson In theory, being a “meme” essentially means being the butt of a joke, a position no sane person, or brand for that …
From Cornell to Oregon: How #IAmJaneDoe is Providing College Students with a Voice.
Photograph taken by author
When Brands Become Influencers: Why Duolingo’s Unhinged TikTok Strategy Works
By: Hailey Hiett Maybe the second most popular mascot on the UO campus, after, of course, the Oregon Duck, is another fictional bird: the Duolingo …
In the age of AI, how do you know what to trust?
By Izzi Lipari Maxson Fake news is not a new development. When scrolling through social media, there has always been false information, but people were …
Search Engine Optimization vs “Social” Engine Optimization?
By: Daria Morris Gen Z has slowly but surely started replacing traditional search habits with internal search bars for platforms such as TikTok, Instagram, YouTube, …
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How College Athletes Are Building Their Personal Brands Through Social Media
By Rylie Forbes Social media has become a huge part of college athletics, and I think it’s interesting how much it has changed the opportunities …