Strategic Social Media at the SOJC
Photo via Unsplash Ashauntene McNair Welch The way readers discover, discuss, and purchase their next favorite book has undergone a massive digital transformation. Traditional media …
BY: Ashauntene McNair Welch If you walk into a traditional publishing office, most of the budget, marketing strategy, and creative energy historically went directly into …
Oliver Bigman Social Media is nothing without algorithms. They are designed to show you content you engage with the most. It’s how you look at …
By: Alexis Bitman Gen Z taking over the face of the internet is not something unforeseen. Since its creation, social media has played a prevalent …
By Elena Thompson In theory, being a “meme” essentially means being the butt of a joke, a position no sane person, or brand for that …
By Sophie Lucas Every day, I see posts on my Instagram or TikTok feed from “micro-influencers” who are aimlessly creating new trends while judging existing …
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