How to: Identify Instagram Data for Your Brand
by By Maddy Kohnke Businesses and influencers alike struggle to identify the most successful social media platform, and ultimately how to use it when it comes …
Author: SSM Student
How to create a trend on social media
Kaimana Mau Many project strategies that aim to attract people often contain a trend or angle which hooks audiences. The power of a trend can …
How to Choose an influencer that is Right for your Company
By: Alex Michaels An influencer is very important into gaining traction for companies as we have seen throughout the history of advertising. In this time …
Brewing Excellence: Leveraging Brewers Association Platform
By Edel Diaz-Jaime Passion, inventiveness, and a steadfast dedication to excellence are the foundations of craft brewing. In this fast-paced sector, where standards are often …
How to Make a Quality Portfolio: An Essential Skill for PR Students
By Anii Nwizu Creating a standout portfolio is essential for any public relations student or young professional looking to showcase their skills and accomplishments to …
TikTok Tactics: A Guide for Aspiring Influencers and Young Professionals
By Carlie Esses In the past few years, TikTok has taken the world by storm. The platform offers a creative and engaging space for sharing …
How to Succeed on TikTok: A Guide for Students and Young Professionals
Tristin Faller TikTok has emerged as one of the most popular social media platforms, offering a unique opportunity for individuals to showcase their creativity, connect …
The New Speed Dating: Informational Interviews
By Maggie Delaney Forget Tinder and Hinge – if you’re an aspiring young professional the new dating platform is LinkedIn. I’m just kidding, but LinkedIn …
How Companies are Using AI for Advertising and How Businesses Can Do The Same
By Bella Kleiner, LinkedIn With the rise and quickening advancement of Artificial Intelligence (AI), there are many businesses using AI to create campaigns. Companies like …
Dr Pepper: An AI Campaign
By Kate Wischhover Dr Pepper is a soft drink distributed by Keurig Dr Pepper. The drink was originally created by a pharmacist in Waco, Texas, …