Is Social Media Running Out of Original Ideas?
by By Lauren Kelly Open TikTok or Instagram, and chances are you’ll see something familiar. Maybe it’s a “day in my life” video, a GRWM, or …
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Your Niche Interests Don’t Make You a Niche Person
By Sophie Lucas Every day, I see posts on my Instagram or TikTok feed from “micro-influencers” who are aimlessly creating new trends while judging existing …
Beyond the Viral Song: How Marketing Defines a Music Career
By Abigayle Severson In the age of technology, it is easier than ever to start a music career. TikTok and Instagram push music at us …
Discovery and Algorithm; How Social Media is Impacting the Music Industry
By Max Zembur When I do my routine scroll through all of my social media platforms, I usually see the same kind of content; a …
Why Gen Z Sees TikTok Comment Sections as the New Search Engine
by Samantha McDaris For the last few decades, people have been turning to Google for every question they have. Whether it was a question about …
How TikTok Turns Regular People Into Viral Creators
by Parisa Burke One of the most interesting things about TikTok is how it gives everyday people the chance to go viral. On most platforms, …
Best Practices for Brands on TikTok in 2025
By Sofia Gonzalez TikTok is quickly becoming one of the most important social media sites. It is already changing how people communicate online, how they …
What’s the deal with corporate social media accounts?
By Seth Thompson Since the inception of social, brands have been toying with ways to use it to their advantage. Initially, brands used these platforms …
Beyond “Masterpiece” or “Garbage”: Locating Your Film Reviewers in the Era of Algorithms
BY Adair Ortega I was scrolling through social media lately, and the movie One Battle After Another kept popping up. As expected from anything directed …
How Athletes Can Use Social Media to Build Their Personal Brand
By: Greta Rosen In recent years athletes have become responsible for more than just their performance in their sport. Social media has created opportunities for …