Why Gen Z Sees TikTok Comment Sections as the New Search Engine
by by Samantha McDaris For the last few decades, people have been turning to Google for every question they have. Whether it was a question about …
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How TikTok Turns Regular People Into Viral Creators
by Parisa Burke One of the most interesting things about TikTok is how it gives everyday people the chance to go viral. On most platforms, …
Best Practices for Brands on TikTok in 2025
By Sofia Gonzalez TikTok is quickly becoming one of the most important social media sites. It is already changing how people communicate online, how they …
What’s the deal with corporate social media accounts?
By Seth Thompson Since the inception of social, brands have been toying with ways to use it to their advantage. Initially, brands used these platforms …
Beyond “Masterpiece” or “Garbage”: Locating Your Film Reviewers in the Era of Algorithms
BY Adair Ortega I was scrolling through social media lately, and the movie One Battle After Another kept popping up. As expected from anything directed …
How Athletes Can Use Social Media to Build Their Personal Brand
By: Greta Rosen In recent years athletes have become responsible for more than just their performance in their sport. Social media has created opportunities for …
How to Create a Healthy Social Media Balance
By Jayden Jenner The term “doomscrolling” has become ever so popular when referencing the excessive time spent on social media. Being chronically online has been …
A National Experiment in Online Safety: Inside the Controversy of Australia’s Social Media Ban
By Aliah John The state of the social media world is one that is constantly changing. Trends rise and fall almost daily, and it feels …
Choosing Effort Over Effortlessness: What Instagram Collages Taught Me About Storytelling
By Daphne Patrick One of my hobbies is making collages/digital scrapbooking. I came from a physical media family who loved creating handmade scrapbooks and photo …
Best Practices for Animated Film Marketing on TikTok
For years, animated film marketing followed a familiar formula: trailer drops, character posters, and some TV ads. But TikTok has disrupted and rewrote the playbook …