How TikTok Is Helping Small Business Grow- Without A Big Budget
by By: Malia Kappelman TikTok is a social media app that launched in app stores internationally in September 2017. The app was designed to make, edit, …
Author: SSM Student
Sloppy AI: How Coca-Cola Phoned it in With New AI Ad
By: Odile Williams Coca-Cola is receiving backlash online for their new AI generated holiday advertisement ‘Holiday’s are Coming‘. The ad is riddled with AI art, …
How Casinos Can Leverage TikTok to Engage with the Next Generation of Casino-goers
By Shelby Helton If you’ve been on the internet in the last year, then you’ve probably seen an Instagram reel, TikTok, or meme of the …
How to Build a Winning Instagram Strategy for Running Clubs and Sports Communities
By Ava Chimienti In today’s digital landscape, community sport organizations aren’t just building momentum on the track; they’re building it online as well. Instagram has …
How to Create an Efficient Social Media Strategy for your Client
By Madison Price Setting Goals and Knowing Your Audience Effective social media management begins with clear goal-setting using the SMART method: Specific, Measurable, Attainable, Relevant, …
How the Rise of Strava Is Transforming Running Communities: Best Practices for Running Clubs
Written by: Ariel Sira Have you ever found yourself scrolling on Instagram and coming across posts of people sharing their completed Strava workouts? Over the …
How College Athletes Can Use Social Media to Improve Their NIL Value
By Noah Ruth The NCAA’s Name, Image, and Likeness (NIL) policy has transformed college sports. This allowed student-athletes to profit from their personal brands for …
Tips For Your Website Portfolio As A Creative
By: Moses Peet Creating a public website for all of my work has changed how I am able to apply for jobs, internships, get informational …
Why Recreational Sports Should Be on TikTok – And How to Do It Right
By Ashley Heeren Recreational sports have always lived in the space between competition and community. But community doesn’t just exist on the field anymore, community …
How to Network on LinkedIn Without Feeling Awkward
By: Emma Heim Have you ever looked at someone’s LinkedIn and thought, “How do I even begin to talk to them?” Networking on LinkedIn can …