NIL – #SOJCssm

How College Athletes Are Building Their Personal Brands Through Social Media

by SSM StudentOctober 27, 2026October 27, 20261

By Rylie Forbes Social media has become a huge part of college athletics, and I think it’s interesting how much it has changed the opportunities …

How College Athletes Can Use Social Media to Improve Their NIL Value

by SSM StudentNovember 20, 2025November 20, 20255

By Noah Ruth The NCAA’s Name, Image, and Likeness (NIL) policy has transformed college sports. This allowed student-athletes to profit from their personal brands for …

The Role of Social Media in the NIL Era

by SSM StudentOctober 28, 2025October 28, 20252

By Noah Ruth On July 1st, 2021, the National Collegiate Athletic Association (NCAA) passed its Name, Image, and Likeness (NIL) policy. This refers to the …