Mastering Social Media Growth: A Small Artist’s Guide in Three Easy Steps

By Jocelyn Johnson

With artists using social media for free and effortless promotion, many smaller artists are starting to join the trend. With numerous smaller artists gaining overnight popularity, utilizing social media as a tool becomes even more evident. But where does a smaller artist even begin? With new tools and techniques being added every day, the idea of building a following and establishing a social media routine can seem nerve-racking. In this article, I’ll explain three simple steps to kickstart your social media journey towards artistic success.

1. Stay Consistent

 The key to starting to build regular engagement is to post consistently. The first step is to brainstorm the type of content you want to create. It could be videos of you playing an instrument or singing, or maybe you create a dance to your song that others can recreate, or a video of you performing. Whatever it is, you should create a posting plan to establish a routine.

2. Crafting Posts That Social Media Platforms Love to Promote

Once you’ve begun posting consistently and building a solid following, posting content that social media platforms will want to promote on explore pages and communities beyond your own can greatly benefit you. This will not only engage existing followers, but also increase view time. Each platforms approach is different. For example, if you want to promote your performances on YouTube, maintaining a consistent release schedule will earn you rewards from the platform. Be sure to research the best structure and criteria for each platform to get the most benefits out of their algorithms.

3. Boost Your Reach: Linking All Your Social Media with Linktree

It is crucial in maintaining a consistent presence across your social media platforms. Providing links to your music can greatly benefit your engagement with your account. You want it to be easy for people to find your music, so ensuring consistency across all platforms is essential. A Linktree is an excellent tool. With Linktree, you can centralize all your links in one place. It’s also free, so there’s no need to invest money in promotional tools just yet!

Consistency across all social media platforms is crucial for engagement and building up your audience. Providing easy access to your music through links can significantly augment interaction with your account. Tailoring content to each profile, using a tool like Linktree centralizes all your important links in one convenient location are excellent starting points. An artist who has begun using similar approaches like what I’ve listed is Bakar; you can take a look at his TikTok account, for example.