Search Engine Optimization vs “Social” Engine Optimization?
by By: Daria Morris Gen Z has slowly but surely started replacing traditional search habits with internal search bars for platforms such as TikTok, Instagram, YouTube, …
Tag: sojcssm
Cut to the Chase: How Fan Edits Are Being Used as a Marketing Strategy
Photo Credit: https://stock.adobe.com/search/images?k=someone+editing+a+video&search_type=usertyped&asset_id=241558583 By: Stella Rask What Is a Fan Edit? Have you ever been mindlessly scrolling on TikTok or Instagram Reels and come across …
When Social Media meets Digital Activism: The Power Behind Connectivity
By Catalina Kurihara With the touch of a finger, individuals can be transported into different cultures, places, and ideas from countries that are thousands of …
Why marketing anti-social media products on social media works
By Bella Graham As someone who grew up as a digital native, and part of the first generation to do so, I’ve heard “the phones …
How TikTok Turns Regular People Into Viral Creators
by Parisa Burke One of the most interesting things about TikTok is how it gives everyday people the chance to go viral. On most platforms, …
A National Experiment in Online Safety: Inside the Controversy of Australia’s Social Media Ban
By Aliah John The state of the social media world is one that is constantly changing. Trends rise and fall almost daily, and it feels …
Vine is coming back, but there’s a twist.
By Cassia Williams The world we live in is always changing. Shifts that used to happen year to year now occur every day, sometimes even …
Connect Personally and Professionally with Instagram
By: Avery Brickman It’s time to create a profile that’s professional yet approachable to show employers who you really are! The age of social media …
The Future of Style: How Pinterest Is Shaping Trend Forecasting in Fashion
By: Skye Suess Pinterest, the original “anti-social media” platform, was created to be user-focused, allowing those who participate to organize and share visual ideas without …
Spotify Wrapped: The Marketing Behind the Internet’s Favorite Personality Test
By: Claire Robbins Every December, Spotify Wrapped arrives and instantly takes over our feeds, transforming a year’s worth of listening habits into a surprisingly personal …