How TikTok Is Helping Small Business Grow- Without A Big Budget
by By: Malia Kappelman TikTok is a social media app that launched in app stores internationally in September 2017. The app was designed to make, edit, …
Tag: social media marketing
How to Create an Efficient Social Media Strategy for your Client
By Madison Price Setting Goals and Knowing Your Audience Effective social media management begins with clear goal-setting using the SMART method: Specific, Measurable, Attainable, Relevant, …
I Tried Bluesky So You Don’t Have To (Here’s What I Learned as a PR Student)
By Bailey Heryford When Bluesky first started popping up online, I’ll be honest I wasn’t in a rush to make an account. It felt like …
Oil Money Seeping Into Esports: How Saudi Arabian Money Took Over the Esports Industry Through EA
By Myles Brooks Esports isn’t just about gaming anymore—it’s become a billion-dollar global industry where competition, culture, and politics collide. And lately, one country’s influence …
The Periodic Fable: The Ordinary’s Approach to Beauty Myths
By: Avery Brickman In an era of beauty trends that promises “glass skin,” a “poreless” effect, and “miracle results,” The Ordinary has established its identity …
Unfiltered, Chaotic and Effective: The New Social Media Brand Voice Strategy
by Fern Peva You may have noticed a shift over the past couple of years in how brands are communicating with their followers on social …
Cleantok- TikTok’s Viral Clean-Home Trend
By Emily Bedard “Cleantok.” The way to sit in your bed, surrounded by mess, watching other people diligently scrub their sinks and wipe their counters. …
Mocktails in the Feed: How Social Media Redefined the Sober Curious Movement
By Brenna Cline What used to be just a quiet wellness choice has totally blown up. Sober curiosity and mocktails are everywhere, and honestly, social …
The Old Country Store Takes the Hot Seat
By Maya Valverde The one thing I didn’t think I’d see this summer is Cracker Barrel going through a media frenzy. The Country Store had …
Politicians Take on TikTok: Pros and Cons to this Political Marketing
By Madison Price As social media continues to grow, every company is getting on board with the newest trends and forms of marketing. TikTok is …