Search Engine Optimization vs “Social” Engine Optimization?
by By: Daria Morris Gen Z has slowly but surely started replacing traditional search habits with internal search bars for platforms such as TikTok, Instagram, YouTube, …
Tag: tiktok
Cut to the Chase: How Fan Edits Are Being Used as a Marketing Strategy
Photo Credit: https://stock.adobe.com/search/images?k=someone+editing+a+video&search_type=usertyped&asset_id=241558583 By: Stella Rask What Is a Fan Edit? Have you ever been mindlessly scrolling on TikTok or Instagram Reels and come across …
Discovery and Algorithm; How Social Media is Impacting the Music Industry
By Max Zembur When I do my routine scroll through all of my social media platforms, I usually see the same kind of content; a …
Why marketing anti-social media products on social media works
By Bella Graham As someone who grew up as a digital native, and part of the first generation to do so, I’ve heard “the phones …
The Art of Being Nonchalant on Instagram
By Sadie Schumaker Nothing bothers me more than someone who overshares on Instagram. Yes, I’m aware the purpose is to share bits and pieces of …
How TikTok Turns Regular People Into Viral Creators
by Parisa Burke One of the most interesting things about TikTok is how it gives everyday people the chance to go viral. On most platforms, …
How to Pick the Right Platform for Your Brand
By Maya Valverde In a world where there are so many social media platforms, there seem to be four key players: Instagram, TikTok, YouTube, and …
How TikTok Is Helping Small Business Grow- Without A Big Budget
By: Malia Kappelman TikTok is a social media app that launched in app stores internationally in September 2017. The app was designed to make, edit, …
How to Create an Efficient Social Media Strategy for your Client
By Madison Price Setting Goals and Knowing Your Audience Effective social media management begins with clear goal-setting using the SMART method: Specific, Measurable, Attainable, Relevant, …
How-to Turn Trends Into a Marketing Superpower
By Kate Pulsifer On social media, brands are constantly jumping on trends in new and hilarious ways to garner awareness. If you’re trying to do …