How-to Turn Trends Into a Marketing Superpower
by By Kate Pulsifer On social media, brands are constantly jumping on trends in new and hilarious ways to garner awareness. If you’re trying to do …
Tag: tiktok
TikTok Shop, Obnoxious or Genius?
by Jenna Lyons At one point in time, TikTok was a place for mindless scrolling with just funny videos, random storytimes, and the occasional dance …
Athletes Are The New Media Companies
By: Meg Unruh Just a few years ago, any and all athlete communication was run through teams, networks, and traditional press conferences. Today, the worlds …
Unfiltered, Chaotic and Effective: The New Social Media Brand Voice Strategy
by Fern Peva You may have noticed a shift over the past couple of years in how brands are communicating with their followers on social …
Netflix’s Most Watched Movie — Is a K-Pop Animation?
If you haven’t heard of K-Pop Demon Hunters, it’s time for you to come out from the rock you’ve been living under, because you might be missing out on history.
The 67 Effect: How a Meme Became a Language (and Why It Matters in the Age of Social Media)
By: Skye Suess Originating from a song by rapper Skrilla, the “67” meme has grown rapidly online. It became popular in featuring edits of professional …
The Brand Strategy Behind Redken x Sabrina Carpenter
By: Sadie Wehunt In the beauty and personal care industry we commonly see how brands use celebrity partnerships as an attempt to standout from competitors …
Oura Ring: How social media has responded to new contract with U.S. Department of Defense
By: Malia Kappelman Oura Ring is a brand of smart ring made to track sleep, stress, activity, and overall health while relaying the data to …
Scrolling, Shopping and the New Economy of Impulse
TikTok Shop turned every scroll into a shopping trip. The result? More impulse buys, consumer fatigue and a growing environmental cost we’re just starting to understand.
Bad Bunny as the Headliner for Super Bowl LX: How a Musical Choice leads to Political Backlash
By Brendan Ellis On September 29th, 2025, The National Football League or NFL announced that the headliner of that season’s Super Bowl halftime show would …