Search Engine Optimization vs “Social” Engine Optimization?
by By: Daria Morris Gen Z has slowly but surely started replacing traditional search habits with internal search bars for platforms such as TikTok, Instagram, YouTube, …
Tag: Instagram
Discovery and Algorithm; How Social Media is Impacting the Music Industry
By Max Zembur When I do my routine scroll through all of my social media platforms, I usually see the same kind of content; a …
Why marketing anti-social media products on social media works
By Bella Graham As someone who grew up as a digital native, and part of the first generation to do so, I’ve heard “the phones …
The Art of Being Nonchalant on Instagram
By Sadie Schumaker Nothing bothers me more than someone who overshares on Instagram. Yes, I’m aware the purpose is to share bits and pieces of …
How to Pick the Right Platform for Your Brand
By Maya Valverde In a world where there are so many social media platforms, there seem to be four key players: Instagram, TikTok, YouTube, and …
Connect Personally and Professionally with Instagram
By: Avery Brickman It’s time to create a profile that’s professional yet approachable to show employers who you really are! The age of social media …
How To Turn Game Day Content Into Year-Round Fan Engagement
By Meg Unruh Game days light up social media. Whether it’s the energy, the noise, or the highlight clips, every moment is content gold. But …
How to Write Social Captions That Drive Engagement
by Fern Peva If you take a moment to look through the highest performing post on Instagram you may notice that almost always they have …
How-to Turn Trends Into a Marketing Superpower
By Kate Pulsifer On social media, brands are constantly jumping on trends in new and hilarious ways to garner awareness. If you’re trying to do …
Athletes Are The New Media Companies
By: Meg Unruh Just a few years ago, any and all athlete communication was run through teams, networks, and traditional press conferences. Today, the worlds …