How Social Media and Fandom are Changing the Sports Industry
by By: Chloe Gall Over the past few years we have seen the rise of sports within the social media world. Social media and specifically fandom …
Category: TikTok
Discovery and Algorithm; How Social Media is Impacting the Music Industry
By Max Zembur When I do my routine scroll through all of my social media platforms, I usually see the same kind of content; a …
Why marketing anti-social media products on social media works
By Bella Graham As someone who grew up as a digital native, and part of the first generation to do so, I’ve heard “the phones …
Scrolling, Shopping and the New Economy of Impulse
TikTok Shop turned every scroll into a shopping trip. The result? More impulse buys, consumer fatigue and a growing environmental cost we’re just starting to understand.
NIL / Social Media / TikTok
The Role of Social Media in the NIL Era
By Noah Ruth On July 1st, 2021, the National Collegiate Athletic Association (NCAA) passed its Name, Image, and Likeness (NIL) policy. This refers to the …
Anthropologie Rocks: The Prank Turned Social Media Campaign
by Cassia Williams Left to Right: Phoebe’s initial TikTok, Anthropologie storefront, an in-store Anthropologie rock. Source: @phoebeadams112 on TikTok. On September 14th, Phoebe Adams posted …
Don’t Worry, If You Can’t Find Your Niche, Your TikTok Audience Will
By: Emily Querry Seven weeks ago, I decided to start creating content and posting on TikTok regularly. I filmed everything and posted to TikTok multiple …
Main Character Syndrome: The Risk of Social Media Narcissism
by Bella Medina We have all heard of social media lowering self-esteem and affecting the mental health of its users with symptoms of depression and …
How to Stay Up to Date with TikTok Trends
By Jenna Ortega TikTok has surged in popularity, becoming one of the most used apps since its beginning. There are things you can learn from …
Mastering Social Media Growth: A Small Artist’s Guide in Three Easy Steps
By Jocelyn Johnson With artists using social media for free and effortless promotion, many smaller artists are starting to join the trend. With numerous smaller …