Scrolling, Shopping and the New Economy of Impulse
by TikTok Shop turned every scroll into a shopping trip. The result? More impulse buys, consumer fatigue and a growing environmental cost we’re just starting to understand.
Category: TikTok
NIL / Social Media / TikTok
The Role of Social Media in the NIL Era
By Noah Ruth On July 1st, 2021, the National Collegiate Athletic Association (NCAA) passed its Name, Image, and Likeness (NIL) policy. This refers to the …
Anthropologie Rocks: The Prank Turned Social Media Campaign
by Cassia Williams Left to Right: Phoebe’s initial TikTok, Anthropologie storefront, an in-store Anthropologie rock. Source: @phoebeadams112 on TikTok. On September 14th, Phoebe Adams posted …
Don’t Worry, If You Can’t Find Your Niche, Your TikTok Audience Will
By: Emily Querry Seven weeks ago, I decided to start creating content and posting on TikTok regularly. I filmed everything and posted to TikTok multiple …
Main Character Syndrome: The Risk of Social Media Narcissism
by Bella Medina We have all heard of social media lowering self-esteem and affecting the mental health of its users with symptoms of depression and …
How to Stay Up to Date with TikTok Trends
By Jenna Ortega TikTok has surged in popularity, becoming one of the most used apps since its beginning. There are things you can learn from …
Mastering Social Media Growth: A Small Artist’s Guide in Three Easy Steps
By Jocelyn Johnson With artists using social media for free and effortless promotion, many smaller artists are starting to join the trend. With numerous smaller …
Exploring the Maze of Personality Tests on your “For You Page”: From Entertainment to Identity Distortion
by: Sneha Chopra From taking personality quizzes in the early 2000s, leafing through magazines like TigerBeat and J14, to the present-day trend of sharing personality …
TikTok’s Unrealistic Trends
By: Elle Lockard TikTok’s emergence has changed social media’s face by captivating millions with its short-form video content. It has become a powerhouse platform that …