Search Engine Optimization vs “Social” Engine Optimization?
by By: Daria Morris Gen Z has slowly but surely started replacing traditional search habits with internal search bars for platforms such as TikTok, Instagram, YouTube, …
Tag: #SocialMedia
Have Influencers Lost Touch With Reality?
By: Gabby McGillis As an avid social media user and shopper, some of my favorite TikTok or Instagram Reels content consists of micro and major …
Cut to the Chase: How Fan Edits Are Being Used as a Marketing Strategy
Photo Credit: https://stock.adobe.com/search/images?k=someone+editing+a+video&search_type=usertyped&asset_id=241558583 By: Stella Rask What Is a Fan Edit? Have you ever been mindlessly scrolling on TikTok or Instagram Reels and come across …
Is Social Media Killing Individuality?
Magnific. (n.d.). Top view boss sticker on mug [Photograph]. Magnific. https://www.magnific.com/free-photo/top-view-boss-sticker-mug_9640632.htm By Shayne Solomon In a world of golden Labubus, Dubai chocolate and NeeDoh squishy …
How TikTok Turns Regular People Into Viral Creators
by Parisa Burke One of the most interesting things about TikTok is how it gives everyday people the chance to go viral. On most platforms, …
Vine is coming back, but there’s a twist.
By Cassia Williams The world we live in is always changing. Shifts that used to happen year to year now occur every day, sometimes even …
How To Turn Game Day Content Into Year-Round Fan Engagement
By Meg Unruh Game days light up social media. Whether it’s the energy, the noise, or the highlight clips, every moment is content gold. But …
How to Write Social Captions That Drive Engagement
by Fern Peva If you take a moment to look through the highest performing post on Instagram you may notice that almost always they have …
How to Build an Instagram Content Calendar: A Student’s Guide
By Olivia Ragsdale Social media is unpredictable. It’s hard to keep up with. Creating and maintaining a consistent posting cadence can be challenging if you …
How to Create an Efficient Social Media Strategy for your Client
By Madison Price Setting Goals and Knowing Your Audience Effective social media management begins with clear goal-setting using the SMART method: Specific, Measurable, Attainable, Relevant, …