Unfiltered, Chaotic and Effective: The New Social Media Brand Voice Strategy
by by Fern Peva You may have noticed a shift over the past couple of years in how brands are communicating with their followers on social …
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The 67 Effect: How a Meme Became a Language (and Why It Matters in the Age of Social Media)
By: Skye Suess Originating from a song by rapper Skrilla, the “67” meme has grown rapidly online. It became popular in featuring edits of professional …
Cancel Culture: Accountability or Modern-Day Mob?
By: Tori Quadro Cancel culture has become one of the most talked-about topics in our digital world. It started as a way for people online …
Cleantok- TikTok’s Viral Clean-Home Trend
By Emily Bedard “Cleantok.” The way to sit in your bed, surrounded by mess, watching other people diligently scrub their sinks and wipe their counters. …
Brewing Controversy: How the “Tea” App Stirred Up the Internet
By: Aliah John As the media world continuously strives to push fresh and creative ideas, the newly popular “Tea” app has made quite a splash …
iPhone Air: The Complicated Reaction that Comes With It
By Jayden Jenner In September 2025 during an Apple Event, Apple provided a mega launch for its fans announcing their new iPhone 17’s, Apple Watch …
Cancel Culture- Have We Gone Too Far?
By Emily Bedard Cancel culture is not only a topic we’ve talked about in class, but also a common aspect of everyday social life. Cancel …
The Psychology and Perils of Rage Bait: Why Platforms Prioritize Outrage
By Ava Chimienti Lately, if you have spent any time scrolling through social media, from the endless feeds or TikTok comment sections, you’ve most likely …
The “GRWM” Era Is Dooming the Next Generation
Social media’s youngest users are growing up as influencers, not kids, and it’s changing what childhood means. By Ariel Sira-Rango When I think about social …
TikTok for Wellness Coaches: Best Practices to Motivate and Inspire Audiences
By Emma Wright-Cloutier As someone who’s spent way too much time scrolling through TikTok, I’ve noticed that TikTok can be an awesome platform for wellness …