Is BeReal All That Real?
by By Maddy Kohnke An app that prides itself on authenticity might stray away from its original message sooner than you’d think. The popular app, BeReal, …
Tag: influencer
Superbowl LVIII: An opportunity for influencer marketing to shine
By Maggie Delaney Ah, yes, the sacred American holiday is upon us. It’s Super Bowl weekend. If you’re anything like me, this may be the …
Michael Cera and CeraVe – A Bizarre Beauty Campaign
By Elizabeth Dunning In a world of serious beauty campaigns with models or celebrities marketing makeup, this CeraVe campaign with Michael Cera came out of …
It’s Alix Earle’s World, and We Are Just Living In It
Emily Quandt Alix Earle is a Tik Tok phenomenon who gained her fame in the fall of 2022. She consistently posted on Tik Tok about …
Office Siren, Corporate Core, Bayonetta Effect
Dear reader, Fashion trends seem to come and go faster than the seasons change. The newer and more niche trend is the “Office Siren” aesthetic …
Campaignchella
By: Ava Parducci Campaign Analysis on Coachella 2023 in Relation to Digital Media Coachella has established itself not just as a music festival but as …
Creating the Perfect Mood Board: A Pinterest How-To
By Paige DeMarco If you’re not using Pinterest, you’re missing out! With apps such as Instagram and Tik Tok taking over the social media universe, …
How Creators are Using TikTok to Make Money… A LOT of Money
By: Sophia LaVigna It’s no secret that TikTok influencers make money. But not many people realize how much money is circulating through these brand deals. …
How To Stand Out On Social Media While Staying True To Yourself
By: Lily McNeal As social media has become a competitive world, it’s sometimes hard to stay true to yourself through your social media presence. In …
Aesthetics are Bull****: How to De-influence Your Life
By Karrigen Hanson The world of posh influencers sprinkled with luxury hauls seems to be dwindling as Americans face an economic recession. The unrelatable nature …