Micro Scamming
by By Sara Espinosa A couple of months ago, I was approached by a fashion brand on Instagram to “become an ambassador.” It was rather simple. …
Tag: influencer
What happens when an Instagram influencer shifts their personal branding?
By Ramsey Sullivan With the rise of social platforms, we’ve also seen the rise of social media influencers. These people have a significant following on …
The Influence of Mamba Mentality
By: Jessica Klockman One of the greatest basketball players in history, Kobe Bryant, passed away this Sunday leaving many in shock and disbelief. Even after …
Influencers: Authenticity Is Key
By Hannah Blair | February 2, 2019 Social media is filled with influencers for just about anything. I’m sure you know what I’m talking about, …
The Rise of Chinese Media Platform
By: Zhiheng Li TikTok is a new social media platform with full of short videos. It’s someway like Snapchat, but not exactly the same. TikTok …
The Influencer Effect
By: Casi Jackson Social media influencers have made their presence known in the world of marketing. Although this form of marketing has become more prevalent, …
Influencers: Should they be Trusted?
By Carolyn Riesinger | January 25, 2019 It’s no secret that social media is changing how companies earn business and interact with consumers. So, in …
New Life in Second Life
By: Milla Hansen, Josh Hoffman, Steve Karandy, Alli Utti The guest speaker in today’s class was Dr. Donna Davis! She spoke about Virtual Reality and blew our minds. Dr. …
Everything You Need to Become an Expert on Social Media Content Calendars
By: Emily Soury First off, it seems pretty important to explain what exactly a social media content calendar is. In today’s media filled society, …
How Social Media Designs Reputation
Photo courtesy of AdWeek We’ve heard it a million times: we are our own brand. What we put out into the world through social media …