Search Engine Optimization vs “Social” Engine Optimization?
by By: Daria Morris Gen Z has slowly but surely started replacing traditional search habits with internal search bars for platforms such as TikTok, Instagram, YouTube, …
Tag: influencer
Instagram / NIL / Social Media / SOJCStudent / Student Post
How College Athletes Are Building Their Personal Brands Through Social Media
By Rylie Forbes Social media has become a huge part of college athletics, and I think it’s interesting how much it has changed the opportunities …
Vine is coming back, but there’s a twist.
By Cassia Williams The world we live in is always changing. Shifts that used to happen year to year now occur every day, sometimes even …
I Tried Bluesky So You Don’t Have To (Here’s What I Learned as a PR Student)
By Bailey Heryford When Bluesky first started popping up online, I’ll be honest I wasn’t in a rush to make an account. It felt like …
The Brand Strategy Behind Redken x Sabrina Carpenter
By: Sadie Wehunt In the beauty and personal care industry we commonly see how brands use celebrity partnerships as an attempt to standout from competitors …
iPhone Air: The Complicated Reaction that Comes With It
By Jayden Jenner In September 2025 during an Apple Event, Apple provided a mega launch for its fans announcing their new iPhone 17’s, Apple Watch …
Cancel Culture- Have We Gone Too Far?
By Emily Bedard Cancel culture is not only a topic we’ve talked about in class, but also a common aspect of everyday social life. Cancel …
The “GRWM” Era Is Dooming the Next Generation
Social media’s youngest users are growing up as influencers, not kids, and it’s changing what childhood means. By Ariel Sira-Rango When I think about social …
How To Win Over Gen Z with TikTok Content
By: Bianca Genevie Abello As a Gen Z, I spend the equivalent of about three movies scrolling through TikTok every day. But what makes TikTok …
How Social Media Can Build Your Personal Brand
By: Dilynn Morrison As the years go on, social media continues to evolve and play an incredibly huge role in marketing and communications. Careers in …