Social Media’s Reaction to the Best and Worst Superbowl LVIII Ads
by By Matt Ritchey Yesterday was one of the biggest days in American sports, Superbowl LVIII. With the Superbowl comes the advertisements during the game. As …
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How The Viral TikTok Chamoy Pickle Kit Has Taken The App By Storm
By Carlie Esses In recent months, the culinary world has been set on fire by the TikTok community’s embrace of the latest food phenomenon—the chamoy …
Has TikTok Ruined the Authenticity of Music?
By Jocelyn Johnson TikTok has created numerous opportunities for artists of all sizes, but is it altering the authenticity of how we listen to music …
Snapchat: A Social Media App Trying to be Anti-Social Media
By: Katrina Block When people start listing social media apps, Snapchat is often included. Yet, their new campaign is headed with the phrase, “Less social …
The Rise of ‘Family Channels’ and Child Exploitation: What is Too Far?
By Samantha Kunody For most children in the Twenty-First Century, goofing around to fun songs and participating in video trends online is just considered playtime. …
10-year-old Girls are Taking Over Sephora, and TikTok is Livid
By Nikki Roubos If you’ve been scrolling through TikTok lately, you’ve likely seen the oversaturation of popular beauty brands like Drunk Elephant, Rare Beauty, Summer …
Spoiler Alert! Are TikTok Movie Clips Wrecking Your Next Theater Visit?
By Phoebe Ransco TikTok is built on immediate global communication via video and media clips through users’ personalized “for you” pages, but what if the …
Walking the Line: Healthy Social Media Habits for PR Professionals
By Lily Armstrong As students in a communications-based field of study, we are inundated with reminders from our professors to stay connected- and they’re right. …
How to use social media to plan a trip to Europe this summer
By Hannah Smith As summer quickly approaches, many people are preparing for their European vacation. Planning such a trip can be an exciting yet overwhelming …
5 Tips for Incorporating AI into your Marketing Strategy
By: Sesilie Stout LinkedIn Generative AI, the internet’s new it girl, is transforming the way we do business online. Although the technology is still in …