A New Relationship Between Social Media and the Military Community
by by: Chad Orras For decades, veterans in the military have had to deal with biases and stigmas on how they should handle themselves once they …
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Speaking Out Against the Majority
by Rhianna Comito Social media is a great place for people to share their thoughts, feelings and opinions about everyday life. Platforms like Twitter make …
Taking lessons from a Mormon social media fast: A perpetual motion of digital dependency
Hayley Shauklas Last October, eight million Mormon women were invited to put down the phone and take a 10-day social media fast. Of the few …
There is nothing new under the sun: Is originality important in social media content creation?
By: Brian J. Gaudette Content theft, especially joke theft, is rampant online. If something is clever and funny you can bet that it will get …
Twitch: Engaging your target market via Influencers
by by: David Gugliottiwww.linkedin.com/in/DavidGMBA Twitch is currently one of the largest streaming platforms in the world. Primarily catering to gamers and esports, Twitch has expanded into …
What Came First… Kylie Jenner or “The Egg?”: Twitter Summary for January 15, 2019
By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews …
The Importance of Accurate Personas
By: Zach Rosen In order for a company to be successful, they have to make money. To make money, they need people to purchase their …
Constructing Your Persona
By: Lola Butcher Constructing Your Persona Photo: Lola Butcher When it comes to personas the possibilities are endless. Building a persona, or multiple in this …
Virtual Worlds Create Access and Connection
By Ali O’Shaughnessy It’s easy to associate virtual worlds with escapism. I probably make that connection because of my own experience. When I was going …
Importance of Google Analytics
By Brian Willison In Wednesday’s class we took a dive into Google Analytics and got a basic overview of how it works and how to …