What I Learned About Brand Voice from Working at Victoria’s Secret
by By Bailey Heryford When I started working at Victoria’s Secret, I expected to learn about sales and customer service. What I didn’t realize was how …
Tag: social media marketing
Cancel Culture- Have We Gone Too Far?
By Emily Bedard Cancel culture is not only a topic we’ve talked about in class, but also a common aspect of everyday social life. Cancel …
The Psychology and Perils of Rage Bait: Why Platforms Prioritize Outrage
By Ava Chimienti Lately, if you have spent any time scrolling through social media, from the endless feeds or TikTok comment sections, you’ve most likely …
How College Sports Teams Are Using TikTok to Build Their Brands
By Parisa Burke TikTok has become much more than a place for dance challenges or funny clips — it’s now a major tool for storytelling …
4 Easy Steps To Help Grow Small Business and Organization Social’s Pages
By Castle Biron For small businesses, organizations, cities, and towns it can be difficult to build thriving online communities. This comes from a lack of …
A Guide to Using LinkedIn to Launch Your Future Career
By Makena Rhodes In today’s fast-paced, competitive environment, the job market seems to become more difficult every day. Most universities tend to teach their students …
How Social Media Can Make or Break a Small Business
By Bella Bastian For small businesses, social media can make or break the success of a company. When managed effectively, it can drive visibility, engagement, …
How Duolingo’s Social Media Strategy Has Revolutionized Its Brand Engagement
By Caroline Burchard In order to be successful in the Twenty-First Century, a brand must have a strong social media presence. Duolingo, a leading language …
How To: Use AI to Check Your Resume and Cover Letter
By Phoebe Ransco As many of us students begin to approach the job market, many of us are stressing out about whether our resume works …
Time to Post, but When Should You?
By Elizabeth Dunning We’re all too familiar with posting on social media. But have you noticed that some posts perform better at different times of …