When Social Media meets Digital Activism: The Power Behind Connectivity
by By Catalina Kurihara With the touch of a finger, individuals can be transported into different cultures, places, and ideas from countries that are thousands of …
Category: Student Work
Assembling the hype
By Isaiah Diaz What makes millions of people care about a movie that hasn’t even come out yet? For Marvel Studios, it’s about creating moments …
Discovery and Algorithm; How Social Media is Impacting the Music Industry
By Max Zembur When I do my routine scroll through all of my social media platforms, I usually see the same kind of content; a …
Why marketing anti-social media products on social media works
By Bella Graham As someone who grew up as a digital native, and part of the first generation to do so, I’ve heard “the phones …
The Art of Being Nonchalant on Instagram
By Sadie Schumaker Nothing bothers me more than someone who overshares on Instagram. Yes, I’m aware the purpose is to share bits and pieces of …
How Brands Can Use Instagram More Effectively: Best Practices for Today’s Digital Landscape
By Myles Brooks Instagram has quickly become one of the most essential platforms for brands across nearly every industry, including retail, entertainment, nonprofits, and personal …
What Netflix’s Potential Purchase of Warner Bros. Would Mean for the Future of Streaming
By Myles Brooks For the past few years, the streaming world has felt like a constant competition, with every platform trying to outrun the others …
How To Know When You Should Sit a Trend Out
By: Riley Behm If you’ve spent any time on social media in the past few years, you’ve witnessed it: a major cultural moment happens, and …
Reading The Room: Using Reddit as a PR Professional
By Jackson Allen In the public relations field, understanding a brand’s audience is vital for driving success. Knowing what stakeholders are discussing, getting accurate sentiment …
How to Create a Healthy Social Media Balance
By Jayden Jenner The term “doomscrolling” has become ever so popular when referencing the excessive time spent on social media. Being chronically online has been …