How Dancing With the Stars Is Winning the Social Media Competition
by By: Brianna Owens The creative team of the current season of DWTS is using their TikTok platform in addition to performing ballroom dances. The “TikTok …
Category: Student Work
The 67 Effect: How a Meme Became a Language (and Why It Matters in the Age of Social Media)
By: Skye Suess Originating from a song by rapper Skrilla, the “67” meme has grown rapidly online. It became popular in featuring edits of professional …
The Brand Strategy Behind Redken x Sabrina Carpenter
By: Sadie Wehunt In the beauty and personal care industry we commonly see how brands use celebrity partnerships as an attempt to standout from competitors …
Cancel Culture: Accountability or Modern-Day Mob?
By: Tori Quadro Cancel culture has become one of the most talked-about topics in our digital world. It started as a way for people online …
Cleantok- TikTok’s Viral Clean-Home Trend
By Emily Bedard “Cleantok.” The way to sit in your bed, surrounded by mess, watching other people diligently scrub their sinks and wipe their counters. …
Oura Ring: How social media has responded to new contract with U.S. Department of Defense
By: Malia Kappelman Oura Ring is a brand of smart ring made to track sleep, stress, activity, and overall health while relaying the data to …
The PR of Oz: How Wicked: Part One Used Nostalgia to Captivate Audiences
By: Emma Heim When the trailer for “Wicked: Part One” dropped, social media practically turned green overnight. Fans flooded TikTok with reactions, editsand emotional commentary, …
Scrolling, Shopping and the New Economy of Impulse
TikTok Shop turned every scroll into a shopping trip. The result? More impulse buys, consumer fatigue and a growing environmental cost we’re just starting to understand.
Mocktails in the Feed: How Social Media Redefined the Sober Curious Movement
By Brenna Cline What used to be just a quiet wellness choice has totally blown up. Sober curiosity and mocktails are everywhere, and honestly, social …
“RIP Duo: How a Dead Owl Became a Social Media Masterstroke”
By Ashley Heeren When Duolingo announced that its mascot, Duo the owl, had “died waiting for you to do your lesson,” social media erupted. Within …