Connect Personally and Professionally with Instagram
by By: Avery Brickman It’s time to create a profile that’s professional yet approachable to show employers who you really are! The age of social media …
Category: Student Work
How To Turn Game Day Content Into Year-Round Fan Engagement
By Meg Unruh Game days light up social media. Whether it’s the energy, the noise, or the highlight clips, every moment is content gold. But …
The Future of Style: How Pinterest Is Shaping Trend Forecasting in Fashion
By: Skye Suess Pinterest, the original “anti-social media” platform, was created to be user-focused, allowing those who participate to organize and share visual ideas without …
How to Make a Free Online Portfolio for Beginners
By Sadie Wehunt In college, you will have a lot of opportunities to create work for your portfolio. Your portfolio is a tool that reflects …
Spotify Wrapped: The Marketing Behind the Internet’s Favorite Personality Test
By: Claire Robbins Every December, Spotify Wrapped arrives and instantly takes over our feeds, transforming a year’s worth of listening habits into a surprisingly personal …
Why GRWM Content Will Still Be Popular on Social Media in 2025 and What Brands Can Learn From It
By: Brianna Owens “Get Ready With Me” (GRWM) videos are now one of the most popular posts across TikTok, Instagram Reels, and YouTube Shorts. What …
How to Build a Visual Brand Identity for Social Media: and Why it’s Important
By: Jenna Lyons A brand’s social media presence is good when it looks pretty, but its great when there is a strong visual brand identity. …
How to Write Social Captions That Drive Engagement
by Fern Peva If you take a moment to look through the highest performing post on Instagram you may notice that almost always they have …
How to Turn a Class Assignment Into Portfolio Material
By Amy Adkins As a communications student, I’ve learned that every assignment is an opportunity to build my professional portfolio. The work you’re already doing …
The Starbucks Red Cup Rebellion: Putting Our Money Where Our Mouths Are This Holiday Season
By Daphne Patrick When a scandal happens centering on one of the largest and most recognizable companies in the world, we pay attention. You might …