Cleantok- TikTok’s Viral Clean-Home Trend
by By Emily Bedard “Cleantok.” The way to sit in your bed, surrounded by mess, watching other people diligently scrub their sinks and wipe their counters. …
Author: SSM Student
Oura Ring: How social media has responded to new contract with U.S. Department of Defense
By: Malia Kappelman Oura Ring is a brand of smart ring made to track sleep, stress, activity, and overall health while relaying the data to …
The PR of Oz: How Wicked: Part One Used Nostalgia to Captivate Audiences
By: Emma Heim When the trailer for “Wicked: Part One” dropped, social media practically turned green overnight. Fans flooded TikTok with reactions, editsand emotional commentary, …
Oil Money Seeping Into Esports: How Saudi Arabia Acquiring EA Affects the Gaming Industry
By: Odile Williams Oil Money Seeping Into Esports: How Saudi Arabia Acquiring EA Affects the Gaming Industry EA made shockwaves around the gaming industry this …
Scrolling, Shopping and the New Economy of Impulse
TikTok Shop turned every scroll into a shopping trip. The result? More impulse buys, consumer fatigue and a growing environmental cost we’re just starting to understand.
Mocktails in the Feed: How Social Media Redefined the Sober Curious Movement
By Brenna Cline What used to be just a quiet wellness choice has totally blown up. Sober curiosity and mocktails are everywhere, and honestly, social …
Who Owns the Future of Creativity? AI’s Legal and Ethical Showdown in Entertainment
By: Claire Robbins The entertainment industry is entering a new era both legally and creatively. As Artificial Intelligence begin to change the production of music, …
NIL / Social Media / TikTok
The Role of Social Media in the NIL Era
By Noah Ruth On July 1st, 2021, the National Collegiate Athletic Association (NCAA) passed its Name, Image, and Likeness (NIL) policy. This refers to the …
“RIP Duo: How a Dead Owl Became a Social Media Masterstroke”
By Ashley Heeren When Duolingo announced that its mascot, Duo the owl, had “died waiting for you to do your lesson,” social media erupted. Within …
Molehills into Mountains: How Razer Left a Crisis to Grow
(Feature image created by freepik.com) By Jackson Allen In the modern communications landscape, social media is invaluable. Social media platforms drive business for companies, and …