by By: Brianna Owens
“Get Ready With Me” (GRWM) videos are now one of the most popular posts across TikTok, Instagram Reels, and YouTube Shorts. What began in the beauty industry has already moved into lifestyle, sports, entertainment, and even corporate branding. In 2025, GRWM is a way to advertise rather than only a personal trend. This idea is being welcomed by brands, artists, and even athletics groups because it easily and genuinely mixes routine with storytelling.
Later Media says that viewers react more strongly to relatable, raw content than to carefully edited videos, making honesty one of the most significant growth drivers on social networking platforms (later.com). GRWM fits easily into this shift since it takes a simple routine and turns it into a story that people can follow.
Why GRWM is So Good
- It doesn’t feel like an ad but rather a conversation.
GRWM videos feel like FaceTiming a friend while they get ready. The creator isn’t giving a speech , they are talking while doing something interesting. This easygoing tone improves view length and encourages engagement, which is why it performs well even if the content isn’t carefully edited. - Storytelling becomes easy.
Narrative is made available via the GRWM structure. The visual process, such as someone getting dressed, doing skincare, or setting up equipment, keeps viewers engaged while the story is being told on top. This style makes it possible for creators to communicate long form thoughts in a brief society. - There is a lot of engagement but little production.
A key reason GRWM grew is how easy it is to create. You lack studio lighting or a quality camera. It’s one of the easiest forms for daily posting to employers and students seeking careers in the media. Even sports clubs are using it through “GRWM: Game Day Edition” films that showcase athletes’ routines.
What Brands Can Learn
Brands in 2025 are increasingly using GRWM stuff because it humanizes them. Instead of professional ads, companies increasingly share BTS events, prep routines, and day-in-the-life storytelling. This is especially effective in sports – fans want to feel connected to teams and producers. Because it feels personal and random, a brief “GRWM before the Ducks game” or “GRWM for a sideline shooter” can do far better than standard postings.
How Students and Young Adults Can Use GRWM
GRWM is an easy way to show off personality and produce regular posts, whether you’re developing your own brand, building a portfolio, or going into PR or social media. It can be paired with studying, getting ready for a game, getting ready for work, or even packing gear for a photo shoot.
All you need is your phone, a basic setup, and a compelling story. No costly tech is required.
LinkedIn: www.linkedin.com/in/briannanicoleowens
I think it is interesting how quickly this style of video shifts from a way for a creator to get their audience and show off their personality, to an advertisement. It makes sense that as a creator or influencer grows, they will have more opportunities to do paid partnerships, but I sometimes wonder if content begins to feel disingenuous as many videos include paid product promotions.