#BookTok – An Old Form of Media Re-emerging on a Digital Platform
by By Sami Collier TikTok has been dominating the social scene for some time now. With a constant array of viral takes and new trends emerging, …
Tag: tiktok
Subliminal vs 80/20 Marketing: How Redbull does it Right
By Paitra Daniels There exists a golden ratio in marketing content creation and distribution: the 80/20 rule. The rule is a social media marketing recipe …
YouTube vs. TikTok: Which Platform is Better for Creators?
By: Jaleh Wooten With the introduction of TikTok in 2016, there was a debate on how it would stand against YouTube as both companies are …
Country Star Morgan Wallen Faces Backlash after Canceling Minutes Before Showtime
By: Julianna Harney A total of 60,000 fans packed the Vaught Hemingway Stadium in Oxford Mississippi on Sunday, April 23 to watch Morgan Wallen take …
What We Owe Each Other
By: Lauren Englet In early April, TikTok creator Michelle Skidelsky posted a video entitled, “What We Owe Each Other: Gen Z and Politeness.” In the video, Skidelsky …
How Has Influencer Lexi Hidalgo Used Her Platform For Good?
By Julia Wilfong Growing up, I often heard that social media damaged my self-esteem and well-being as a young girl. In today’s extreme social world, …
Unpacking Influencer Brand Trips
By Kennedy Gregory In the past few years, many brands have taken their collaborations with influencers to the next level: vacations. Brand trips are when …
Is Tik Tok Affecting Your Attention Span?
By Ruby Lewis It is no doubt that social media has impacted our mental health and attention spans over the years. It feels like each …
BeReal: Can Social Media Be Casual Again?
By Elizabeth Briese The endless scroll through social media apps such as Instagram and TikTok has quickly evolved from casually sharing your life to brand …
Social media and FOMO: Three ways to help combat the fear of missing out
By Jasmyne Tomas Social media has undeniably changed over time. For the past couple of decades, we’ve seen the rise and fall of several different …