By Peyton Hedges
TikTok, known for its addictive blend of viral dance challenges and aesthetic lifestyle insporation, seems like an unlikely ally in the world of professional development. But beneath its entertaining surface lies a heap of opportunities to enhance your communications career. In the case of Robyn DelMonte, known on social media as @Girlbosstown, showcasing professional skills on TikTok ultimately launched her public relations career and popularized her personal brand. Her content is not only entertaining, it also doubles as an expansive collection of creative work examples for professional connections to notice.
In any sector or niche, TikTok can be a valuable tool for young professionals to showcase their skills, build a personal brand and connect with industry peers. Here’s how to use TikTok to advance your communications career:
- Make Your Profile a Portfolio
Cultivate a collection of TikTok videos that represent your unique strengths as an individual and a professional. Showcase work that highlights experience and expertise in your field. This can include behind-the-scenes footage of current projects, creative campaign ideas and critiques of recent industry events. Take advantage of popular video styles such as “day in the life” vlogs, reaction videos and top 10 recommendations to engage audiences outside of your profession. Producing consistent TikTok content is a great way to flex professional knowledge and get your name out there. It’s also a perfect opportunity to demonstrate your command of digital media, visual design and social media strategy.
- Grow Your Network
Although it’s not typically considered a networking platform, TikTok has untapped potential as a powerful tool for boosting professional connections. Build relationships by following, commenting and sharing thoughts on relevant content. Utilize features like Duet and Stitch to engage with communications pros and drive traffic to your profile. Explore opportunities for content collaboration by reaching out to similar creators in your field. Be sure to include professional details in your account bio, such as field, job title and contact information so others can easily connect with you outside of TikTok.
- Establish Your Personal Brand
Aside from an impressive skill set, a strong personal brand will ultimately persuade clients and professionals to want to work with you. Identify any passions, values and qualities that separate yourself from others and pinpoint distinctive professional strengths to begin defining your brand identity. Consistency is key, so tailor your TikTok username, profile picture and bio to echo your brand goals and leverage elements such as font, color scheme and imagery to maintain a cohesive look. Keep a steady tone across all content and actively engage with your audience by addressing comments and topic requests. The greatest asset to your personal brand is authenticity, so embrace unique stories and perspectives to let your personality shine through your content.
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