The 67 Effect: How a Meme Became a Language (and Why It Matters in the Age of Social Media)
by By: Skye Suess Originating from a song by rapper Skrilla, the “67” meme has grown rapidly online. It became popular in featuring edits of professional …
Tag: tiktok
The Brand Strategy Behind Redken x Sabrina Carpenter
By: Sadie Wehunt In the beauty and personal care industry we commonly see how brands use celebrity partnerships as an attempt to standout from competitors …
Oura Ring: How social media has responded to new contract with U.S. Department of Defense
By: Malia Kappelman Oura Ring is a brand of smart ring made to track sleep, stress, activity, and overall health while relaying the data to …
Scrolling, Shopping and the New Economy of Impulse
TikTok Shop turned every scroll into a shopping trip. The result? More impulse buys, consumer fatigue and a growing environmental cost we’re just starting to understand.
Bad Bunny as the Headliner for Super Bowl LX: How a Musical Choice leads to Political Backlash
By Brendan Ellis On September 29th, 2025, The National Football League or NFL announced that the headliner of that season’s Super Bowl halftime show would …
iPhone Air: The Complicated Reaction that Comes With It
By Jayden Jenner In September 2025 during an Apple Event, Apple provided a mega launch for its fans announcing their new iPhone 17’s, Apple Watch …
The Psychology and Perils of Rage Bait: Why Platforms Prioritize Outrage
By Ava Chimienti Lately, if you have spent any time scrolling through social media, from the endless feeds or TikTok comment sections, you’ve most likely …
The “GRWM” Era Is Dooming the Next Generation
Social media’s youngest users are growing up as influencers, not kids, and it’s changing what childhood means. By Ariel Sira-Rango When I think about social …
Smile! You’re On Camera: This Livestream Is the Internet’s New Favorite Reality Show
By Kate Pulsifer In a 24-hour livestream, you can watch real-time antics unfold from Elbo Room, a dive bar in Fort Lauderdale, Florida, from anywhere …
How College Sports Teams Are Using TikTok to Build Their Brands
By Parisa Burke TikTok has become much more than a place for dance challenges or funny clips — it’s now a major tool for storytelling …