How to Craft Your Online Brand Personality
by By Brynli Nelson As digital technology becomes more integrated into our everyday lives, developing a strong online brand personality has become crucial for businesses of …
Tag: social media marketing
Navigating Influencer Dynamics: A How-To Guide for PR Professionals
By: Ava Parducci In the era of social media dominance, the relationship between public relations (PR) professionals and influencers opens up strategic opportunities. For young …
Mastering Social Media Growth: A Small Artist’s Guide in Three Easy Steps
By Jocelyn Johnson With artists using social media for free and effortless promotion, many smaller artists are starting to join the trend. With numerous smaller …
Michael Cera and CeraVe – A Bizarre Beauty Campaign
By Elizabeth Dunning In a world of serious beauty campaigns with models or celebrities marketing makeup, this CeraVe campaign with Michael Cera came out of …
How The Viral TikTok Chamoy Pickle Kit Has Taken The App By Storm
By Carlie Esses In recent months, the culinary world has been set on fire by the TikTok community’s embrace of the latest food phenomenon—the chamoy …
It’s Alix Earle’s World, and We Are Just Living In It
Emily Quandt Alix Earle is a Tik Tok phenomenon who gained her fame in the fall of 2022. She consistently posted on Tik Tok about …
A Study in Reaching Younger Audiences: Meme Marketing Across the NFL
By Johan Jaimes (LinkedIn) The 2023-2024 NFL season has arguably been one of the most eventful in recent memory. A season filled with big moments …
How Patagonia Markets Through Activism
By Autumn Straus If you like to hike, snowboard, ski, or spend time outside, maybe you’ve invested in some clothing from Patagonia. This brand “is …
The Importance of Social Media for Athletes
By: Gabrielle Gibson Many athletes’ main priority is how they perform in their sport, but growing their personal brand takes a lot more than that. …
How Creators are Using TikTok to Make Money… A LOT of Money
By: Sophia LaVigna It’s no secret that TikTok influencers make money. But not many people realize how much money is circulating through these brand deals. …