Utilizing Instagram Story Highlights to Build Your Personal Brand
by By Emily Daniels In today’s age, social media platforms exist as strong tools for both businesses as well as personal branding. Instagram specifically stands out …
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The Importance of Social Media for Athletes
By: Gabrielle Gibson Many athletes’ main priority is how they perform in their sport, but growing their personal brand takes a lot more than that. …
How Creators are Using TikTok to Make Money… A LOT of Money
By: Sophia LaVigna It’s no secret that TikTok influencers make money. But not many people realize how much money is circulating through these brand deals. …
Why Social Media is a Businesses best friend
By: Tatjana Mandic What did we do before social media was invented? Looking back, the only option for spreading awareness for your business was through …
NASCAR And It’s Instagram Success
By Andrew Giba Social media is crucial for sports organizations to become successful. Being able to connect with fans and produce quality content raises brand …
The Rise of NFTs: Transforming the Art World and Beyond
By Olivia Schafer In recent years, a new phenomenon has taken the media and art world by storm: Non-Fungible Tokens (NFTs). These unique digital assets, …
TikTok: The King of “For You”
By Lily Hodson Most of us have TikTok installed on our phone, or at least know the general idea of it. If you know TikTok …
PR Stands for “Precise Rhetoric:” A How-To Guide for Careful Communication
By Anna Mueller When a young person thinks of PR, they might think, “PR package.” They might think, “PR relationship.” Public relations, though, is not …
TikTok’s Unpredictable Algorithm
By Breann Miller It’s a common occurrence to see comments or posts questioning how you somehow got onto a certain ‘side’ of TikTok. Right now, …
RIP-IT Sports Meets AI
By: Terra McGowan For the past five months I have had the privilege of being an intern at RIP-IT Sports. RIP-IT is a sportswear company …