Social Media Burnout: How To Avoid It
by Dallas Withrow Social media never sleeps. People are constantly posting, liking, commenting and reposting. Something new is always happening. Working in social media can be …
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Through the Lens: The Evolution of the #ShotOniPhone Movement
By Edel Diaz-Jaime The ShotOniPhone campaign by Apple has completely changed how we think about taking pictures with our smartphones, transforming ordinary situations into unforgettable …
Unpacking the Success of Nike’s “Dream Crazier” Campaign
By Tristin Faller Nike’s “Dream Crazier” campaign, launched in February 2019, remains a standout example of effective social media marketing. This campaign, featuring female athletes …
Exploring the Maze of Personality Tests on your “For You Page”: From Entertainment to Identity Distortion
by: Sneha Chopra From taking personality quizzes in the early 2000s, leafing through magazines like TigerBeat and J14, to the present-day trend of sharing personality …
How e.l.f. Cosmetics Stays Relevant
By Kate Wischhover Cosmetics brand, e.l.f. is no newcomer to the beauty industry. Founded in 2004, e.l.f. Cosmetics, an acronym for eyes, lips, face, has …
Searches for Spotify’s daylist spiked 20,000% after trend took over Instagram
By: Alex Michaels Spotify is not just an app for music, but turning into a source of social media with its partnership with instagram. Instagram …
The Re-Birth of The Bachelor
By Megan Kindle In the landscape of reality television, dating shows have become less entertaining and not as popular as they used to be. One …
Spoiler Alert! Are TikTok Movie Clips Wrecking Your Next Theater Visit?
By Phoebe Ransco TikTok is built on immediate global communication via video and media clips through users’ personalized “for you” pages, but what if the …
Boozy Beach Days with Low Tide Wine co
By: Michaela Horvath In order to gain inspiration and possible content for my summer internship, I created an artificial intelligence campaign for Low Tide Wine …
The Recent Rise of “A Day In My Life” Blogs on Tik Tok
By: Guppy Uppal TikTok has experienced an astonishing surge in popularity over the past few years, completely revolutionizing content creation and consumption worldwide. One genre …