The Starbucks Red Cup Rebellion: Putting Our Money Where Our Mouths Are This Holiday Season
by By Daphne Patrick When a scandal happens centering on one of the largest and most recognizable companies in the world, we pay attention. You might …
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How TikTok Is Helping Small Business Grow- Without A Big Budget
By: Malia Kappelman TikTok is a social media app that launched in app stores internationally in September 2017. The app was designed to make, edit, …
Sloppy AI: How Coca-Cola Phoned it in With New AI Ad
By: Odile Williams Coca-Cola is receiving backlash online for their new AI generated holiday advertisement ‘Holiday’s are Coming‘. The ad is riddled with AI art, …
The YouTube TV, Disney Two Week Break Up
By: Greta Rosen This past October, a dispute between YouTube TV and Disney sparked chaos in the entertainment and sports industry. The two streaming platforms …
Hooked on the Scroll: Attention Spans and TikTok Addiction
By: Tori Quadro We’ve all been there: what starts as a five-minute check of TikTok turns into half an hour, an hour, or more doomscroll. …
TikTok Strategy for Rec Sports Leagues: Building Culture Through Real Moments
By Myles Brooks TikTok has grown into a major community-building platform, and for recreational sports leagues, it provides a perfect place to highlight energy, personality, …
Oil Money Seeping Into Esports: How Saudi Arabian Money Took Over the Esports Industry Through EA
By Myles Brooks Esports isn’t just about gaming anymore—it’s become a billion-dollar global industry where competition, culture, and politics collide. And lately, one country’s influence …
The Taylor Swift Effect: How One Celebrity Dictates Social Media Trends
By: Riley Behm Back in August, Taylor Swift announced her 12th album “The Life of a Showgirl” within hours brands began posting ads on social …
The SpotifyWrapped Phenomenon: Why We Love Sharing Our Data
By Sofia Gonzalez Every December, timelines across social media fill with the same black screen with brightly colored graphics showcasing each user’s favorite songs, top …
Campaigning in the Comments: How Zohran Mamdani Became a Sensation
By: Adair Ortega In the crowded and often cynical landscape of New York City politics, a new playbook for digital campaigning is being written. On …