How to use social media to build and define your brand identity
by AI-generated image By Rosie Martin. Social media platforms like Instagram and TikTok are ideal for helping businesses and content creators build and define their brand …
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Main Character Syndrome: The Risk of Social Media Narcissism
by Bella Medina We have all heard of social media lowering self-esteem and affecting the mental health of its users with symptoms of depression and …
Improvements or Imposters: Influencers at Fashion Week
By Olivia Samler Fashion Week is a highly exclusive and integral part of New York and fashion culture. New York City was the first to …
How to: Identify Instagram Data for Your Brand
By Maddy Kohnke Businesses and influencers alike struggle to identify the most successful social media platform, and ultimately how to use it when it comes …
How to Choose an influencer that is Right for your Company
By: Alex Michaels An influencer is very important into gaining traction for companies as we have seen throughout the history of advertising. In this time …
How to Succeed on TikTok: A Guide for Students and Young Professionals
Tristin Faller TikTok has emerged as one of the most popular social media platforms, offering a unique opportunity for individuals to showcase their creativity, connect …
Curating the Perfect Instagram Photo “Dump”
By: Sneha Chopra A perfect carousel post. You know you’ve seen it. Scrolling amongst the mundane, every day posts on your feed until you come …
How to Craft Your Online Brand Personality
By Brynli Nelson As digital technology becomes more integrated into our everyday lives, developing a strong online brand personality has become crucial for businesses of …
TikTok Shop: What It Is and How To Become a Seller
Abby Jones The TikTok Shop is a new phenomenon that began in September 2023 and has quickly transformed the culture of the app. TikTok Shop …
Social Media Burnout: How To Avoid It
Dallas Withrow Social media never sleeps. People are constantly posting, liking, commenting and reposting. Something new is always happening. Working in social media can be …