The Case of the Parasocial Relationship
by By: Sarah Novitsky THE DIAGNOSIS TikTok has been the culprit of many buzzwords, or as some call it, “therapy-speak.” One that has piqued my interest …
Category: Student Work
Why Professional Athletes Social Media is Important
By: Caroline Wilson Popular professional athletes underestimate the power that they have in their social media platforms. There are many athletes who are missing out …
Improvements or Imposters: Influencers at Fashion Week
By Olivia Samler Fashion Week is a highly exclusive and integral part of New York and fashion culture. New York City was the first to …
How to create a trend on social media
Kaimana Mau Many project strategies that aim to attract people often contain a trend or angle which hooks audiences. The power of a trend can …
Brewing Excellence: Leveraging Brewers Association Platform
By Edel Diaz-Jaime Passion, inventiveness, and a steadfast dedication to excellence are the foundations of craft brewing. In this fast-paced sector, where standards are often …
How to Make a Quality Portfolio: An Essential Skill for PR Students
By Anii Nwizu Creating a standout portfolio is essential for any public relations student or young professional looking to showcase their skills and accomplishments to …
TikTok Tactics: A Guide for Aspiring Influencers and Young Professionals
By Carlie Esses In the past few years, TikTok has taken the world by storm. The platform offers a creative and engaging space for sharing …
The New Speed Dating: Informational Interviews
By Maggie Delaney Forget Tinder and Hinge – if you’re an aspiring young professional the new dating platform is LinkedIn. I’m just kidding, but LinkedIn …
How Companies are Using AI for Advertising and How Businesses Can Do The Same
By Bella Kleiner, LinkedIn With the rise and quickening advancement of Artificial Intelligence (AI), there are many businesses using AI to create campaigns. Companies like …
Dr Pepper: An AI Campaign
By Kate Wischhover Dr Pepper is a soft drink distributed by Keurig Dr Pepper. The drink was originally created by a pharmacist in Waco, Texas, …