Cleantok- TikTok’s Viral Clean-Home Trend
by By Emily Bedard “Cleantok.” The way to sit in your bed, surrounded by mess, watching other people diligently scrub their sinks and wipe their counters. …
Category: Student Work
Oura Ring: How social media has responded to new contract with U.S. Department of Defense
By: Malia Kappelman Oura Ring is a brand of smart ring made to track sleep, stress, activity, and overall health while relaying the data to …
The PR of Oz: How Wicked: Part One Used Nostalgia to Captivate Audiences
By: Emma Heim When the trailer for “Wicked: Part One” dropped, social media practically turned green overnight. Fans flooded TikTok with reactions, editsand emotional commentary, …
Scrolling, Shopping and the New Economy of Impulse
TikTok Shop turned every scroll into a shopping trip. The result? More impulse buys, consumer fatigue and a growing environmental cost we’re just starting to understand.
Mocktails in the Feed: How Social Media Redefined the Sober Curious Movement
By Brenna Cline What used to be just a quiet wellness choice has totally blown up. Sober curiosity and mocktails are everywhere, and honestly, social …
“RIP Duo: How a Dead Owl Became a Social Media Masterstroke”
By Ashley Heeren When Duolingo announced that its mascot, Duo the owl, had “died waiting for you to do your lesson,” social media erupted. Within …
Molehills into Mountains: How Razer Left a Crisis to Grow
(Feature image created by freepik.com) By Jackson Allen In the modern communications landscape, social media is invaluable. Social media platforms drive business for companies, and …
Bad Bunny as the Headliner for Super Bowl LX: How a Musical Choice leads to Political Backlash
By Brendan Ellis On September 29th, 2025, The National Football League or NFL announced that the headliner of that season’s Super Bowl halftime show would …
The Old Country Store Takes the Hot Seat
By Maya Valverde The one thing I didn’t think I’d see this summer is Cracker Barrel going through a media frenzy. The Country Store had …
Politicians Take on TikTok: Pros and Cons to this Political Marketing
By Madison Price As social media continues to grow, every company is getting on board with the newest trends and forms of marketing. TikTok is …