How social media platforms manipulate you?
by By Sakka Portongkum What happens if some share your private information? Imagine that someone knows which restaurant you went to and whom do you hang …
Category: Student Work
4 Businesses Promoting Their Products With The COVID-19 Vaccine
By Elena Shintani Over 33% of the United States population has been vaccinated for COVID-19. With the shot becoming more widely available to Americans, companies …
How COVID-19 Has Made Celebrities Unrelatable
Written By: Lexi Lyneis Celebrities have struggled to stay relevant and seem relatable to fans since mandatory lockdowns were put in place starting in March …
What Everyone Can Learn From One of the Biggest Crisis Communications Disasters
By Reed McIntire Twitter LinkedIn Having a good crisis plan is a crucial part of operating a business efficiently. It goes without saying that a …
Cancel Culture in Social Media: Productive or Not?
By Chloe Gile As social media activity rises, so has the concept of “cancel culture”. Nowadays, it seems that you can’t hold a platform on …
The ABC’S of Brand Responsibility: Keywords You Need to Know
By Payton Coon [Linkedin] A – Authenticity is important because it builds trust for the consumer. If a brand’s voice, imagery, tone, and themes are …
How to Use Your Brand’s Influence Ethically
By: Jonah Boyd Brands are involved in every aspect of our daily life. From the clothes we decided to wear to the food we choose …
Social Media for Nonprofit Organizations
By Piper Bonacquist Nonprofit organizations often run on a tight budget, directing the majority of their funds towards the programs that fulfill their mission. This …
Under the Influence: Why PR is Heading Towards Influencer Marketing
By Camryn Miyahira As the focus on online connection becomes more apparent, businesses are starting to take notice of how to build relationships with their …
My Top 3 Favorite Influencers for the Soul
Written by: Elizabeth Salathe In the past couple of years, influencer presence has taken off. It seemed just like yesterday I huddled around a clunky …