Hashtags are still #useful
by By, Marin Emrick I remember when the pound sign suddenly became a hashtag upon entering the world of social media. It quickly morphed into a …
Tag: social media marketing
Influencers: The Instability of Social Media Marketing
by Elizabeth Diamond In the last ten years alone, the term “influencer” has been completely flipped on its head. It went from a coined internet-slang …
TikTok is Transforming the Marketing Industry
By: Jordan Hayes With the addition of social media, we have seen the marketing industry rapidly change. Social media has opened doors, allowing brands and …
Hit “Delete” All You Want, Email Marketing is Still Alive and Well
By Katie Zurbrick@zurbyy This last weekend, I met someone with over 15,000 unread emails in his inbox. As someone who is admittedly very type A …
Vertical Video: An Emerging Trend In Content Marketing
By: Mark Yasak As smartphones and other mobile devices have become more prevalent, the percentage of content being consumed on mobile has grown at an …
Valentine’s Day: Showcasing Self-Love
The trend from celebrating being in love and romance is leaning toward promoting campaigns celebrating self-love (or at least, not being in a relationship). some great examples from 2019 should be highlighted.
Is Social Media Dying?
Tess Jennings: Recently, I read a fascinating article from Metro UK that looked at whether social media sites were slowly dying. Initially, I found this …
Strategic Social Media: How to Engage in Unexpected Ways
By Eva Pozarycki We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her social media work as a Digital Content …
Keeping Up With The…Algorithm
By: Joie Ryan As social media applications have evolved in both popularity and new features for users, so has the ongoing discussion of “algorithms”, specifically …
Importance of Google Analytics
By Brian Willison In Wednesday’s class we took a dive into Google Analytics and got a basic overview of how it works and how to …