#MusicTok Explained
by By Eva Price Want your music to be heard? Try Tik Tok. It is being used as a creative space for a wide range of …
Tag: social media marketing
2022 Met Gala: Which Influencers Landed The Invite?
By: Camryn Ramseyer In 2021, fashion fans saw more influencers attending one of the most prestigious events, with Tik Toker Addison Rae among the attendees. …
Brands Doing Right by Social Media
By Sally Campbell In the age of rapid social media growth, it is hard to see past a general lack of representation across people of …
Skims Influencers: Fashion, Comfort and Authenticity on Instagram
By Francesca Meninger As far as influencers go, Kim Kardashian is one of the most influential people on social media. However, her shapewear company Skims …
Influencers are Changing the World of Marketing
By: Gabriel Morris Influencers have drastically changed the landscape of marketing from what it once was. With the birth of social media came new opportunities …
Hashtags are still #useful
By, Marin Emrick I remember when the pound sign suddenly became a hashtag upon entering the world of social media. It quickly morphed into a …
Influencers: The Instability of Social Media Marketing
by Elizabeth Diamond In the last ten years alone, the term “influencer” has been completely flipped on its head. It went from a coined internet-slang …
TikTok is Transforming the Marketing Industry
By: Jordan Hayes With the addition of social media, we have seen the marketing industry rapidly change. Social media has opened doors, allowing brands and …
Hit “Delete” All You Want, Email Marketing is Still Alive and Well
By Katie Zurbrick@zurbyy This last weekend, I met someone with over 15,000 unread emails in his inbox. As someone who is admittedly very type A …
Vertical Video: An Emerging Trend In Content Marketing
By: Mark Yasak As smartphones and other mobile devices have become more prevalent, the percentage of content being consumed on mobile has grown at an …