Aesthetics are Bull****: How to De-influence Your Life
by By Karrigen Hanson The world of posh influencers sprinkled with luxury hauls seems to be dwindling as Americans face an economic recession. The unrelatable nature …
Tag: social media marketing
How To Effectively Advertise on Social Media in Today’s Society
By Hannah Hertel Ads. They are everywhere we turn and humans are constantly being advertised to. Social media has increased the scale of advertising by …
Eggo Demonstrates the Importance of Empathy
By Marcella Jones During the week, I came across an Eggo case study published on PRWeek titled “Why Eggo Gave 1,000 Parents Money to Hire …
Is Snapchat’s “My AI” Cool or Creepy?
By Peyton Hedges On April 19, 2023, Snapchat introduced its “My AI” chatbot to all of its 750 million monthly users. The new feature is …
Don’t Let the TikTok Influencers Fool You: Amazon Storefronts Fuel Overconsumption
By Tatum Mundy In a world overrun by social media, influencers and immediate consumption, such as Two-Day Amazon Prime delivery, consumer behavior has quickly taken …
#MusicTok Explained
By Eva Price Want your music to be heard? Try Tik Tok. It is being used as a creative space for a wide range of …
2022 Met Gala: Which Influencers Landed The Invite?
By: Camryn Ramseyer In 2021, fashion fans saw more influencers attending one of the most prestigious events, with Tik Toker Addison Rae among the attendees. …
Brands Doing Right by Social Media
By Sally Campbell In the age of rapid social media growth, it is hard to see past a general lack of representation across people of …
Skims Influencers: Fashion, Comfort and Authenticity on Instagram
By Francesca Meninger As far as influencers go, Kim Kardashian is one of the most influential people on social media. However, her shapewear company Skims …
Influencers are Changing the World of Marketing
By: Gabriel Morris Influencers have drastically changed the landscape of marketing from what it once was. With the birth of social media came new opportunities …