Bot or Bought?
by By Kyra Lindsay How can you tell which influencers are actually influential or who might actually have false content or misleading following? Looking back at …
Tag: Instagram
How Brands Can Reach Optimal Engagement
Alyssa Newsom- Do you put thought into “liking” a post on social media? Do you consider the effect that your engagement will have on that …
Influencers are EVERYWHERE!
By Hannah Miller As social media platforms continue to grow in 2020, influencer marketing will keep on evolving. Influencers have become a fundamental marketing strategy …
What happens when an Instagram influencer shifts their personal branding?
By Ramsey Sullivan With the rise of social platforms, we’ve also seen the rise of social media influencers. These people have a significant following on …
The Rise of Influencers
By Hayley Williamson Over the years, we have seen more and more influencers begin to pop up on our social media feed. They cover topics …
The Instagram Influence of Baby Boomers
by Maggie Elias (@maggiejelias) When thinking of social media audiences, Baby Boomers are often pushed to the periphery of consideration—if not excluded entirely—because of their …
Instagram stories. Changing social media for good?
by Anna Campbell After taking the social media world by storm in 2018, Instagram stories have remained hot. More and more users are using Instagram …
Is Social Media Dying?
Tess Jennings: Recently, I read a fascinating article from Metro UK that looked at whether social media sites were slowly dying. Initially, I found this …
Keeping Up With The…Algorithm
By: Joie Ryan As social media applications have evolved in both popularity and new features for users, so has the ongoing discussion of “algorithms”, specifically …
Is Instagram changing our lives for the better or for the worse?
By: Siena Di Roma In modern day society, social media plays a huge role in our lives. It determines where we shop for our clothes, …