The power of micro and nano-influencers
by By: Bailee Walker I’m not too fond of huge influencers talking about products because most of the time, you know they are getting paid for …
Tag: influencer
The Decline of Celebrity Culture: A Search for Relatable Content Post-Pandemic
By: Colby Finucane Celebrity culture in the United States has become a huge facet of our capitalist society, as movie stars, reality tv stars, musicians, …
Influencer Marketing and How to Make it Your New PR Best Friend
Influencer Marketing and How to Make it Your New PR Best Friend By: Samantha Elliott Embed from Getty Images You noticed last week that your …
Micro Scamming
By Sara Espinosa A couple of months ago, I was approached by a fashion brand on Instagram to “become an ambassador.” It was rather simple. …
What happens when an Instagram influencer shifts their personal branding?
By Ramsey Sullivan With the rise of social platforms, we’ve also seen the rise of social media influencers. These people have a significant following on …
The Influence of Mamba Mentality
By: Jessica Klockman One of the greatest basketball players in history, Kobe Bryant, passed away this Sunday leaving many in shock and disbelief. Even after …
Influencers: Authenticity Is Key
By Hannah Blair | February 2, 2019 Social media is filled with influencers for just about anything. I’m sure you know what I’m talking about, …
The Rise of Chinese Media Platform
By: Zhiheng Li TikTok is a new social media platform with full of short videos. It’s someway like Snapchat, but not exactly the same. TikTok …
The Influencer Effect
By: Casi Jackson Social media influencers have made their presence known in the world of marketing. Although this form of marketing has become more prevalent, …
Influencers: Should they be Trusted?
By Carolyn Riesinger | January 25, 2019 It’s no secret that social media is changing how companies earn business and interact with consumers. So, in …