Coastal Cowgirl Deemed Summer of ’23 Aesthetic, and Paige Lorenze is the Blueprint
by By Karrigen Hanson If you’re on Tik Tok you’ve already seen the predictions for Spring and Summer fashion of 2023: Coastal Cowgirl. With 63.4 million …
Tag: influencer
The Influencer-to-Podcast Pipeline
By Jane Nyman Today I am here to talk about the influencer-to-podcast pipeline. Why are so many influencers creating podcasts? One can only guess, but …
Another Day, Another Celebrity Beauty Brand
By: Whitney Conaghan For decades, and even centuries, beauty and skincare have remained prominent industries, with countless brands producing products across the globe. With a …
The Importance of Authentic Influencers
By Alex Forsyth Authenticity has become one of the main pillars that separate good brands from bad brands. Brands are no longer entities that’s sole …
Unpacking Influencer Brand Trips
By Kennedy Gregory In the past few years, many brands have taken their collaborations with influencers to the next level: vacations. Brand trips are when …
Lessons on Influencer Marketing From the 2020 Presidential Frontrunner
By Conall Anderson Michael Bloomberg came into the 2020 Democratic Presidential Primary as the former mayor of New York City. While he didn’t lead in …
5 positive effects social media can have for your mental health
Nicola Maria Gramlich It is no secret that spending a lot of time on social media platforms like Instagram, TikTok and Facebook has a lot …
PR Moves I Would Make… if I was @GirlBossTown
By Rachel Fredericks Robyn DelMonte, better known as @GirlBossTown, is the queen of PR on TikTok. Self-proclaimed “the Internet’s agent”, she built a personal brand …
How Big of a Role do Influencers have in Social Media Body Image Issues?
By: Genevieve Mazzeo Have you ever been on social media and wished you looked like the person on your screen? Well, just about everyone else …
The Emma Chamberlain Effect
By Bobbie Adelson I would like to say my biggest flex is watching Emma Chamberlain’s youtube videos before she was famous when she was just …