Cancel Culture: How to Handle It
by By: Katrina Block Social media and the internet have unlocked many new challenges one can face while being an influencer or public figure. Being an …
Panera Bread AI Campaign
By: Evelyn Murray Panera Bread is an American chain of fast-casual restaurants. Panera brand represents bakery and café style offerings including fresh baked goods, along …
Building an Engaged Community: A Guide to Growing Your Instagram
By: Maddie Bertsch Getting to work with my client Hilda Franco has been a very interactive experience. Her goal is to increase engagement and grow …
Navigating What Social Media Tells You About Fitness
By Autumn Straus If fitness creators come across your social media while you’re scrolling, maybe you’ve seen terms like palates princess, gym bro, or muscle …
Embracing Reels to Gain Success
By Bailey Peters I have been working on increasing followers for an account I run for my college house, the Trinity house, for the last …
GRWM! (get ready with me)
Cindy Mai Get ready with me while I tell you how to get ready with me! GRWM videos are very popular across all social media …
Starting Your “Influencer Era” on Tik Tok
Emily Quandt Tik Tok’s algorithm has caught all users by surprise in recent years. Its way to create a viral video and share it to …
How-To Post the “Right Things” on Instagram
By Jade Anaya I’m sure you’re wondering why anyone would publish a how-to guide on posting the right things on Instagram– let alone define what …
How to Craft Your Online Brand Personality
By Brynli Nelson As digital technology becomes more integrated into our everyday lives, developing a strong online brand personality has become crucial for businesses of …
Navigating Influencer Dynamics: A How-To Guide for PR Professionals
By: Ava Parducci In the era of social media dominance, the relationship between public relations (PR) professionals and influencers opens up strategic opportunities. For young …