What’s the deal with corporate social media accounts?
by By Seth Thompson Since the inception of social, brands have been toying with ways to use it to their advantage. Initially, brands used these platforms …
Beyond “Masterpiece” or “Garbage”: Locating Your Film Reviewers in the Era of Algorithms
BY Adair Ortega I was scrolling through social media lately, and the movie One Battle After Another kept popping up. As expected from anything directed …
How Athletes Can Use Social Media to Build Their Personal Brand
By: Greta Rosen In recent years athletes have become responsible for more than just their performance in their sport. Social media has created opportunities for …
Reading The Room: Using Reddit as a PR Professional
By Jackson Allen In the public relations field, understanding a brand’s audience is vital for driving success. Knowing what stakeholders are discussing, getting accurate sentiment …
How to Create a Healthy Social Media Balance
By Jayden Jenner The term “doomscrolling” has become ever so popular when referencing the excessive time spent on social media. Being chronically online has been …
How to Pick the Right Platform for Your Brand
By Maya Valverde In a world where there are so many social media platforms, there seem to be four key players: Instagram, TikTok, YouTube, and …
How to Build a Social Media Portfolio That Gets You Hired
By Katie O’Shea Landing your first social media role feels like a catch-22: you need experience to get hired, but you need to get hired …
A National Experiment in Online Safety: Inside the Controversy of Australia’s Social Media Ban
By Aliah John The state of the social media world is one that is constantly changing. Trends rise and fall almost daily, and it feels …
Choosing Effort Over Effortlessness: What Instagram Collages Taught Me About Storytelling
By Daphne Patrick One of my hobbies is making collages/digital scrapbooking. I came from a physical media family who loved creating handmade scrapbooks and photo …
Vine is coming back, but there’s a twist.
By Cassia Williams The world we live in is always changing. Shifts that used to happen year to year now occur every day, sometimes even …