How e.l.f. Cosmetics Stays Relevant
by By Kate Wischhover Cosmetics brand, e.l.f. is no newcomer to the beauty industry. Founded in 2004, e.l.f. Cosmetics, an acronym for eyes, lips, face, has …
Category: Student Work
Is BeReal All That Real?
By Maddy Kohnke An app that prides itself on authenticity might stray away from its original message sooner than you’d think. The popular app, BeReal, …
Is TikTok Shop Worth the Hype?
By: Brynli Nelson For those of us on TikTok, I think we’ve all experienced at least one TikTok Shop ad pop-up on our feed. Admittedly, I’ve fallen …
Superbowl LVIII: An opportunity for influencer marketing to shine
By Maggie Delaney Ah, yes, the sacred American holiday is upon us. It’s Super Bowl weekend. If you’re anything like me, this may be the …
Michael Cera and CeraVe – A Bizarre Beauty Campaign
By Elizabeth Dunning In a world of serious beauty campaigns with models or celebrities marketing makeup, this CeraVe campaign with Michael Cera came out of …
How The Viral TikTok Chamoy Pickle Kit Has Taken The App By Storm
By Carlie Esses In recent months, the culinary world has been set on fire by the TikTok community’s embrace of the latest food phenomenon—the chamoy …
It’s Alix Earle’s World, and We Are Just Living In It
Emily Quandt Alix Earle is a Tik Tok phenomenon who gained her fame in the fall of 2022. She consistently posted on Tik Tok about …
Has TikTok Ruined the Authenticity of Music?
By Jocelyn Johnson TikTok has created numerous opportunities for artists of all sizes, but is it altering the authenticity of how we listen to music …
A Study in Reaching Younger Audiences: Meme Marketing Across the NFL
By Johan Jaimes (LinkedIn) The 2023-2024 NFL season has arguably been one of the most eventful in recent memory. A season filled with big moments …
How Social Media Took Coquette and Turned it Into a Trend
By Parker Villiers Your recent feeds have probably been consumed by pretty little bows on everything you see. This is one of the newest and …