by By Tatum Mundy
With its unique chunky midsoles and vibrant colors, HOKA has quickly become one of the leading shoe brands among runners and those involved in other performance activities (hiking, biking, etc.).
Since its founding in 2009, HOKA has been dedicated to creating a product that “empowers all athletes to feel like they can fly,” and has been a voice for individuals to get active.
From HOKA’s website: “Because every run is about more than just a run. It’s about finding oneself. Losing oneself. Movement is good magic. For all of us. And sharing it with as many people as possible is our whole reason for being.”
In celebration of National Running Day, the first Wednesday in June, HOKA is hosting a giveaway on Instagram to award two lucky participants a free pair of shoes from HOKA’s new All Gender collection. HOKA will also be having a sale across its website for 25% off all running shoes to inspire individuals to continue their passion for running and for beginners to make a commitment to running.
To enter into the Instagram giveaway, you first need to be following HOKA on Instagram: @hoka. Then share a post to Instagram sporting your HOKAs including the hashtag: #RunwithHOKAgiveaway in the caption. Limit to one entry per Instagram account. After 24 hours, the giveaway will be closed, and two participants will be randomly selected to win a free pair of HOKA running shoes.
For the Run with HOKA giveaway and site sale, I imagined an Instagram post to advertise the event involving a woman running or doing some outdoor activity in her HOKA gear, along with a caption announcing the giveaway details and the meaning behind National Running Day.
Using an artificial intelligence (AI) image generator I created two mock Instagram posts for HOKA. The trouble with using AI text to image generators for already established brands is it doesn’t always portray the company logo or products correctly. The generator also has a difficult time producing accurate looking humans, typically their faces are not the most appealing. It’s always fun to mess around and see what AI comes up with though!
Would you take part in the Run with HOKA giveaway or website sale event?
Feel free to connect with me on LinkedIn
This post provides an interesting analysis of the upcoming HOKA Instagram giveaway, while also providing your creative approach through the use of AI content creation. Good work! I particularly like the shoe image you created because the vibrant colors and shoe structure fit the HOKA style. However, the running action shot aligns with HOKA’s current social media content strategy, although you are correct in recognizing the faults of AI in generating humans. I could see either of these mock-ups serving as inspiration for the Instagram post announcing the giveaway.
Hi Tatum,
Wow— this is awesome! As a fellow HOKA lover, this campaign is something I would definitely participate in and enter into the giveaway. HOKA has gained such a large following over the last few years, and I feel that people who have Hoka’s feel like they are part of a community. As a brand, they are talked about a lot on TikTok as well, so maybe the giveaway could be taken to that platform as well. Love the bright colors in the images! They really represent the brand.
Hi Tatum,
This is so interesting! I just recently bought my first pair of Hoka’s and hopped in the HOKA club. I would definitely participate and enter the giveaway. Within the last year, HOKA has gained a lot of popularity, primarily through social media platforms. I personally found out about HOKAs through a Tik Tok influencer, Renae Noe. I think a giveaway like this would really help them as an industry and bring more brand awareness not only on social platforms but in more traditional ways.
Tatum this is a great post! I am a Hoka girlie so obviously I had to join in and comment. I love that you analyzed their giveaway, and I’m super impressed with the AI content you generated! Your critiques of the AI generators definitely mirror the difficulties I had when I played around with some of them. I see AI being a super cool tool in the future and I agree that for now its super fun to play around with!