#SocialMedia

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Social Strategy for Brand Management

by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement and developing a voice for the credit union’s newstream. Many of us wondered why a credit union would need a voice. From a brand’s standpoint, any brand needs some measure of control over their news…read more
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Global Social Media – How Airbnb exists in every corner of the world.

By: Nuchwara Youngcharoen We have to admit that social media is part of our daily life and become a platform for almost every activities and information. Let’s take a quick look on global statistic on time spending on social media, according to the We Are Social Digital report 2019, the global average time spend using social media is 2:16 hours.…read more
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Creating an Effective Social Media Marketing Strategy

Written By: Rob Emmett Without question, it’s safe to assume that social media has become the primary marketing medium used by organizations, both large and small, to help fulfill its marketing objectives. Especially when teamed with bots like an Instagram Bot for example. Whether it’s a Fortune 500 company serving the global market or a local sports team aiming to…read more
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A Digital Center of Excellence for Your Personal Brand

By Jillian Niedermeyer A few weeks ago, I had the opportunity to attend PRSSA’s Portland Paddle event. It’s basically like speed-dating, but instead, you get to network with professionals. During the event, I had the opportunity to talk with Bill Calder, who developed a communications philosophy to help teams at large companies develop consistent online messaging. Earlier this week, Bill…read more
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Dancing with the devil: Mobile phones at live events

By: Julianna Bourjeaurd “NO CELL PHONES OR FLASH CAMERA ON THE DANCEFLOOR. IT MAKES YOU LOOK LIKE A BORING PERSON THAT HAS NO VIBE.” Reads a Facebook post from Montreal-based Stereo nightclub last December. With 130 comments, 169 shares and over 1,400 reactions, this amount of engagement supports the common denouncement of phones at dance music events. While a majority…read more