Twitter Summary

It’s Handled

By: Charissa Corlies (@CharissaCo), Jon Fisher (@jonnfisher) and Mahina Husain (@hiinabebs) In class on Wednesday February 8th, students prepared to learn about social media crisis management and how to - and not to - prepare, respond and manage #Scandals. Right off the bat, students were presented with the following scenario. You are the PR person at a non-profit focused around…read more
Student Posts

The Dreaded Crisis

By: McKenzie Edgar @McKenzieEdgar23   You know that one person you follow on social media and ask yourself why do I follow them? And then you have an “oh yeah” moment because their account is a train wreck and you can’t seem to look away. I know that sounds harsh but there is something about witnessing something disastrous that you…read more
Twitter Summary

Is it Personal, or is it “Big Data Analytics?”

By: Mckenzie Hargens (@kenziehargenss),  Karalyn Arnett (@KarArnett) and Evan Tanaka (@evan_saysit) As they sat down for class on Monday February 6th, strategic social media students braced themselves for the assumed impending doom that was big data and analytics. However, as guest speaker Heather Shoenberger began to detail just what we should expect when hear the words “big data,” the gloom and…read more
Student Posts

Look Up

By: Bailey Rogers Twitter: @baileyyrogers My friends and I do this thing at dinner, whether at home or out to eat, where we put our phones in the middle of the table face down in a stack and the first person to pick theirs up has to pay for the whole meal. Being that we’re poor college seniors, that is…read more
Student Posts

Social Media in the Workplace

By Talia Smith, @talmarie123, https://www.linkedin.com/in/talmarie123 Last Monday, Professor Damien Radcliffe spoke to the class about social media trends. One trend we can look out for is the integration of social media as a communication tool in work settings. Last year, Facebook launched Workplace, a professional version of the social media platform. Within a company’s account, users can create a Workplace profile,…read more
Twitter Summary

How didn’t they think that through?

By Emily Hamann  @emhamann93 and Julia Hofmann @Juliahofmann9   Class on Wednesday February 1st was an exciting and engaging class about ethics, responsibility, and major fails. We began by discussing the basics of ethics and discovered how our values and beliefs affect our decision-making, and then explored real life ethical dilemmas. These dilemmas brought up topics of disclosure, or revealing…read more
Student Posts

Ethics and how to deal

By Emily Hamann @emhamann93 This week, we took a long look at the ethics and responsibilities that businesses and brands need to think about when creating and distributing content. The words and actions of a brand are seen by millions, and with todays ever-increasing sensitivity, it is more important now than ever to be an ethical brand.   Although a…read more