Twitter Summary

#CrockpotIsInnocent. Are you?

February 9, 2018
By: Justin Hanes and Caroline Bresler  Luckily, Wednesday’s class avoided a major crisis. Students started class with a presentation of what a crisis is and how it engages with an organization’s public. Professor Kelli Matthews stated that its best for organizations to “Tell it first. Tell it fast. Tell them what you’re going to do about it.” Many students reacted…read more
Student Posts

Crisis (NOT) Averted

February 9, 2018
By: Audrey Marlatt // audtography.com Crisis (NOT) Averted! You can tell a lot about a brand with how they cope during a crisis. Crisis is defined as a time of intense difficulty, trouble, or danger. For years, brands have had to rise to the challenge of figuring out how to navigate crises. The era of social media has made it…read more
Student Posts

Crisis Management for Dummies

February 9, 2018
By: Adrianna Grigorian  Don't know how to handle a crisis? A crisis is when there is a significant business disruption which stimulates extensive news media coverage. It might require shifting recourses and money in order to control the situation. Here are some tips on how to deal with crises. Start off with the Pre-Crisis Stage This means gathering all the information about…read more
Student Posts

Tell it First and Tell it Fast.

February 8, 2018
By: Justin Hanes // justinchanes.com Tell it first. Tell it fast. Tell them what you’re going to do about it. Alaska Airlines did almost just that. On Nov. 30, 2017, Randi Zuckerberg, sister of Facebook Founder Mark Zuckerberg and Silicon Valley executive, announced that a male passenger aboard an Alaska Airlines flight sexually harassed her. To make matters even worse,…read more
Twitter Summary

Be the Voice in the Room

February 7, 2018
Authors: Kristle Saneewong, Gabe Ovetz, Brian Willison, Kenden Blake Our team was responsible for managing the class conversation on Twitter using the class hashtag #SOJCssm on Monday, February 5. During the three days around class (Pre, Day-Of, and Post), there were 44 tweets using #SOJCssm, with 34 coming on the actual day of class. Our team shared six background articles the…read more
Student Posts

The Ethical Dilemmas of Social Media

February 5, 2018
Posted by Gabe Ovetz Have you ever encountered the phrase, “I saw it on the internet, so it must be true”? Modern social media ethics aims to create a precedence for online content that promotes accurate information.  The term “clickbait” often gets tossed around, but the process in which social media content gains the tag can be ethically challenging in…read more
Student Posts

The Influencers Shadow

February 3, 2018
Kurtis Cooper- Okay, campers, rise and shine, and don't forget your booties 'cause it's cooooold out there today. That's right, woodchuck-chuckers it's... GROUNDHOG DAY! It's Punxsutawney Phil’s big day, the day we wait for all year to hear if the little marmot has seen his shadow. A shadow, something we definitely take for granted day after day. We forget that…read more
Twitter Summary

It’s a Small World After All

February 2, 2018
Authors: Stacia Betley, Keeley O'dougherty, Jesse Walker Twitter summary for the class discussion on 1/31/2018. Gabriela Zago was a guest speaker on Wednesday’s #SOJCssm class. She was a visiting scholar using social network analysis to study political conversations and news circulation on Twitter. She discussed the various types of networks and gave us an example. Look a the diagram below,…read more
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