Student Post, Student Posts

Crisis Management

By Daymon Standridge In class recently, we’ve been discussing the idea of the big boardroom question to ask when a new idea is pitched and a company would like to move forward with it. This simple question can be asked by anyone, at any time, “what’s the worst that could happen?” By approaching this question before the idea or product…read more
Twitter Summary

Twitter Management Team: February 5, 2019

By: Hannah Blair, Casi Jackson, TJ McCourt, and Daymon Standridge Our group had a twitter discussion on the lecture of ethics in social media. Tuesday’s class discussion went over the importance of ethics when interacting on social media. We looked at a few different ways that people can be “sleazy” and we looked at various examples and case studies to…read more
Student Posts

Get Rid of Crisis and Rebuild

By: Rui Sun Nowadays, the news cycle is measured in seconds, and the court of public opinion doesn't wait to pass judgment. They happen anywhere, anytime recklessly. We, as a PR person should understand that when a crisis hits, minutes are money. We should know how to strategically manage client's message and frame the debate. While in the midst of…read more
Student Post

Double Check

By Bella Barilati In our current social climate companies care who is behind the logo. Society wants to know they are investing their money into a company that has beliefs that resonate with their own and are contributing to the world around on us; not just trying to make money off of us. With that comes brand responsibility and holding…read more
Student Posts

Posting Ethically

By Isabelle Shattuck In today’s society it has become a social norm to post on Instagram, Twitter, and Snapchat about our day to day lifestyle. Just by watching your friends Snapchat or Instagram story you can see where they are, what they are doing, and who they are with. So often these are the apps that we mindlessly scroll through…read more
Student Posts

Dancing with the devil: Mobile phones at live events

By: Julianna Bourjeaurd “NO CELL PHONES OR FLASH CAMERA ON THE DANCEFLOOR. IT MAKES YOU LOOK LIKE A BORING PERSON THAT HAS NO VIBE.” Reads a Facebook post from Montreal-based Stereo nightclub last December. With 130 comments, 169 shares and over 1,400 reactions, this amount of engagement supports the common denouncement of phones at dance music events. While a majority…read more
Student Posts

Ethics or Reckless? Are you monitoring what you post?

By Elyssa Dziwak | February 4, 2019 Transparency, anonymity and respecting others are the golden rules that public relations professionals like to emphasize when dealing with social media ethics. It’s very easy to get carried away and stretch the truth, or flat out lie, but like all things in life there are consequences to unethical behavior. To really understand social…read more