Student Work

Coronavirus the new “Infodemic”

By: Mary Edman Coronavirus has brought forth a new type of social media trend - “infodemic”.  The World Health Organization definition is ”an overabundance of information—some accurate and some not—that makes it hard for people to find trustworthy sources and reliable guidance when they need it.”  The virus has been amplified because of social media. Information is spreading faster than…read more
Student Work

Quality Over Quantity

By: Cassidy Stevens Quality matters more than quantity. This is a key truth in the world of digital content. Carmen Hill, principal strategist and writer at Chill Content, emphasized this message in her talk to the class this past week. Hill discussed the importance of strategizing brand content rather than just posting mindless content. Brands can utilize social media to…read more
Student Work

Vertical Video: An Emerging Trend In Content Marketing

By: Mark Yasak As smartphones and other mobile devices have become more prevalent, the percentage of content being consumed on mobile has grown at an incredible rate. According to Limelight’s annual State of Online Video report, viewers spent an average of six hours, 48 minutes watching videos online each week in 2019, with smartphones being the primary viewing device. However,…read more
Student Work

Using Binge Worthy Content

Josie Ruff This last week, Carmen Hill spoke to the class about content strategy. She reminded us that just like our journalism peers we need to be asking the five “W’s” (who, what, where, why and when) when we are producing content. Her advice on the “when?” question was to think less like a publicist and more like a TV…read more
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Twitter Management 2/24

Content Strategy By: Taylor Lancaster, Alyssa Newsom, Brea Bechelli, Paul Espey, Lauren Cheever Carmen Hill came to talk to us about brand content strategy on February 26,2020. She is the principal strategist and writer at Chill Content. Carmen started her lecture by introducing us to the 5-W’s and H (who, what, when, where, why and how) and how they should…read more
Student Work, Uncategorized

How Content Marketing Has Gone From Nonexistent to Prevalent

By: Jaden Watkins Content Marketing as a concept is in no way new, and can be traced all the way back to The Furrow, a content creation publication in 1895. However, content has increased over the years tremendously, consuming a large majority of our time and thoughts. Content has now exceeded demand, and guest speaker Carmen Hill of B2B Content…read more
Student Work, Uncategorized

STANDING OUT AS A CONTENT CREATOR 2/24/2020

By Abigail Portwood There are so many types of content creation, and without analysis, it's hard to understand and interpret the best techniques in order to reach the target audience in the most effective way. Guest speaker Carmen Hill of B2B Content Strategy & Creation explained to the J480 class on February 24th about the importance of research into the…read more
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Bot or Bought?

By Kyra Lindsay How can you tell which influencers are actually influential or who might actually have false content or misleading following? Looking back at our lecture with Bill Calder and Jenna Galbreath, from WE communications, we see how we can look to insights in order to understand influence. When taking a glance at an Instagram influencer with millions of…read more