Student Post

Podcasts – Building an Army One Episode at a Time

February 27, 2019
By: Ian Burleigh It's an interesting world of entertainment that we live in, today. Between Netflix, YouTube, Twitch, a myriad of other streaming services, and good ole' fashioned TV, we find that the majority of our entertainment is delivered via screen. When our eyes aren't glued to a screen, we often find ourselves with headphones on, drowning out the outside…read more
Student Post

The Power of Storytelling

February 27, 2019
By: Erin Joo Storytelling is an asset that brands can utilize to differentiate itself from its competitors. How can a brand stand out through all the clutter and noise? Why will a consumer choose your brand over the similar brand sitting right next to it on the shelf? Purchase decisions between products of identical quality and price can be swayed…read more
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Virtual Reality – The Possibilities are Endless

February 26, 2019
By: Colton Schang Most often when we think of virtual reality it involves throwing on a headset and entering into a world that has never been seen before. Worlds, creatures, colors and sounds that are new and intriguing. Or maybe experiencing something through the eyes of another, similar to the Samsung experience I had a few months ago in NYC.…read more
Student Post

Winning Strategy: How NBA Teams Can Successfully Leverage “NBA Twitter”

February 24, 2019
By: Tom Bridger If you're like me, you use social media to keep up with your favorite athletes, teams, and the nightly gold mine that is "NBA Twitter". The Washington Post recently summarized NBA Twitter in an incredibly apt description: "A sports bar that doesn't close, where the stars pull up a seat next to you". The phenomena that is…read more
Student Post

Creating an Effective Social Media Marketing Strategy

February 24, 2019
Written By: Rob Emmett Without question, it’s safe to assume that social media has become the primary marketing medium used by organizations, both large and small, to help fulfill its marketing objectives. Whether it’s a Fortune 500 company serving the global market or a local sports team aiming to increase its fanbase, organizations are acknowledging the value that social media…read more
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Celebrity Gossip and Social Media

February 23, 2019
By: Carly Grossman Social media fuels the fire when it comes rumors or celebrity gossip. For example, all of my social media platforms have been blowing up with the Jordyn Woods and Tristan Thompson scandal. This incident has escalated through the power of social media.  For those of you who do not know, Jordyn Woods, Kylie Jenner’s best friend, was said…read more
Student Post

Ad This to Your Toolbox

February 22, 2019
By Samuel Cochran. This piece is meant to summarize and supplement Professor Matthew’s lecture on February 21st in which she showed us the basics involved in creating an advertisement on the Facebook platform. First, you want to click on the page’s “Ad Center”, which is located at the top of any given page. You will then see three options listed…read more
Student Post

Twitter Summary for February 19, 2019

February 21, 2019
By: Bella Barilati, Julianna Bourjeaurd, Elli Meinert, Carolyn Riesinger Tuesday’s class dove into analyzing social media data and how that can benefit a company. Prior to class we collectively tweeted eight times including five articles relating to the importance of social media audits and social data. Kelli began the lecture with defining the three components of a successful strategic plan:…read more
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