Student Posts, Twitter Summary, Uncategorized

Twitter Management Team: January 31, 2019. All About Influencers.

By: David Gugliotti, Laura Groshans, Bodie Crist, Molly Mair Will we ever end the high school need to know what the "cool" kids are doing? Thursday's class discussion dove into the why, how, and what of the INFLUENCER. Our team posted 13 articles prior to class related to influencers for context. In class, Kelli discussed influencers as people who are…read more
Student Posts

Twitch: Engaging your target market via Influencers

by: David Twitch is currently one of the largest streaming platforms in the world. Primarily catering to gamers and esports, Twitch has expanded into music, culinary, art, TV shows, Talk shows, IRL Streams, and even the NFL. Twitch is unique in the fact that every channel has a live chat room built into it where users can converse with…read more
Student Posts

The Influencer Effect

By: Casi Jackson Social media influencers have made their presence known in the world of marketing. Although this form of marketing has become more prevalent, consumers have also become more cautious as to who they listen to and trust. Brands have caught on to the fact that consumers control the success of their products, therefore they must find a way…read more
Student Posts

Being a Nano-Influencer On UO’s Campus.

By: Kaytlyn Lozano One brand that utilizes “nano influencers” (as discussed in Thursday’s class) is VS PINK and I am proud to say that I am one of the #pinksponsoredreps. Based on the Influencer Marketing Framework discussed in class, I decided it would be appropriate to outline my experience as a PINK Campus Representative using this model, much like Kelli…read more

Twitter Management Team: January 29, 2019

By: Kaytlyn Lozano, Natalie Stone, Abby Wolff, and Zhiheng Li Tuesday’s class was all about network analysis--the types, languages, usage, and analyzation. Although of a more “how-to” class for our approach to client brand research, Kelli Matthews  guided the class towards understanding Netlytic. To understand the language of network analysis, Kelli first discussed the “nodes” and “edges” of what our…read more
Student Posts

Knowing Your Network

By: Kirbi Campbell Networking: "the action or process of interacting with others to exchange information and develop professional or social contacts." In other words...the most stressed piece of advice given to Journalism majors. Networking in the society we live in today seems almost too easy with the tools we are provided with to connect with one another such as Instagram,…read more
Student Posts


By: TJ McCourt In the word we live in today, everyone and anything is searchable. With the simple Google search bar you can find almost any information about a person or an organization. There are many pros and cons to this kind of accessibility. Watching what you post on your social media outlets is crucial and should not be looked…read more
Student Posts

You Can’t be an NBA Fan in 2019 Without Twitter

By: Amador Nazarov Woj. Shams. To most, those two words do not hold much meaning, but to NBA fans they are two names that are important and vital parts of a large and growing community called “NBA Twitter.” Adrian Wojnarowski and Shams Charania are arguably two of the most popular NBA Reporters and work for ESPN and The Athletic, respectively. Wojnarowski is…read more
Student Posts

A New Kind of Influencer

By Bella Conferti When I hear the word “influencer,” I automatically think of Instagram. I picture celebrities such as Kendall Jenner and Gigi Hadid promoting companies like as Adidas, Calvin Klein and Reebok to their millions of followers. This isn’t always the case. As it turns out, most influencers aren’t supermodels or household names. An influencer is simply anyone who…read more