#SOJCssm

Why You Should be Using Consumer Content in Your Marketing Campaign

March 7, 2018

By: Rachel Hanks In the spirit of all things “content-based,” for this blog post I decided to take a deeper look at a marketing tool called user-generated content. According to Webopedia, the term user-generated content is defined as “ any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media that…read more

Student Posts

Stop Trying To Make Every Trend Happen

March 7, 2018

By: Taryn Dunn Trends -- may they be in the world of social media or fashion -- have a major impact, like Anna Wintour has the power to create or destroy someone’s career. Before we discuss the importance of how a trend can affect a business or a person's interaction with its audience on social media, what is a trend?…read more

Twitter Summary

Content Strategy

March 5, 2018

By: Ani Clifford, Taylin Minnaert, Rachel Hanks The class was very engaged in today’s Twitter feed, with over 80 tweets! Today we heard from Kateri Kosta and Jonathan Michael from Palo Alto Software. They spoke about the different aspects of content strategy. Jonathan Michael started off the presentation by asking the class, “What is the point of social media?” Kosta…read more

Student Posts

#OscarsSo…

March 4, 2018

by Steve Karandy (@skarandy) Are you watching the Oscars® tonight? From the activity on social media, it sure seems like a lot of people are paying attention. Just try keeping up with the twitter feed on a search for #oscars. While many view the Academy Awards ceremony each year as a vainglorious display of over-paid, self-obsessed celebrities patting themselves on…read more

Student Posts

VR: The Ultimate Empathy Machine

March 4, 2018

By Keeley O'Dougherty In his 2015 TedTalk, Chris Milk tells the story of his mission to create the ultimate empathy machine. As a well-established filmmaker, Milk was a master at telling stories through videos which all took place on a traditional rectangular screen. He began exploring different ways to tell stories after he began to wonder how he could…read more

Student Posts

Users See Virtual Reality as Real Life

March 3, 2018

By: Claudia Davis Believe it or not, today's society has created a way to practically clone yourself online. A concept I did not know really existed before Wednesday's class with guest speaker, Donna Davis,quickly became my own reality. Davis had asked in class if any of us had a "Bitmoji", which in simple terms is a literal avatar designed to…read more

Student Posts

Second Life and how it Connects People

March 2, 2018

By: Alli Utti Virtual reality is much more than just gaming and entertainment; it brings people together. Similar to how all forms of social media are changing the way people communicate, Second Life is no different. Second Life is an online virtual world where users can create avatars and connect with others. People can represent themselves through their avatars in…read more

Twitter Summary

New Life in Second Life

March 1, 2018

By: Milla Hansen, Josh Hoffman, Steve Karandy, Alli Utti The guest speaker in today’s class was Dr. Donna Davis! She spoke about Virtual Reality and blew our minds. Dr. Davis showed us her Second Life avatar and the interactions that happen through it. For example, she brought us to a concert in a lounge. The mind-blowing part was that the singer was actually performing…read more

Student Posts

Virtual Reality is Becoming Actual Reality

March 1, 2018

By: Milla Hansen As technology is advancing, things that seemed to be untouchable are now at our fingertips. Virtual Reality is one of those. Although we have always had a form of “fake world,” such as video games to Club Penguin, VR allows any experience come to your eyes through a pair of goggles. VR is not only used for…read more

Twitter Summary

#FeartheHashtag

February 28, 2018

By: Morgan Wilkes, Audrey Marlatt, Taryn Dunn, & Victoria Schmidt During Monday’s class we dove into the behind-the-scenes work of how a social media strategy is created. We also took a look at how to implement them on the five major social media platforms. More specifically, we learned the impact hashtags can have and how one wrong tweet can…read more

SSM Student: Zach, The idea that personas need to constantly be updated…[more]
Kurtis Cooper: Great post Gabe! There is so much that is unclear…[more]
Kurtis Cooper: I forgot all about the Ryan Lochte fiasco, fantastic example!…[more]
Kurtis Cooper: Great post Haley, I think there is so much of…[more]
Kelly Thackery: Great article! I like your point that just because you…[more]
Kelly Thackery: The presentation from palo alto software was really interesting like…[more]
Kelly Thackery: The presentation Donna did was one of my favorites because,…[more]
Kelly Thackery: As someone who is usually focused on the B2C aspect…[more]
Kelly Thackery: I agree with you that you really need more than…[more]
Kelly Thackery: As with most in our class I absolutely loved learning…[more]