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Social Media in the Workplace: Encouraging Employees to be Active on Platforms.

By: Emily Gibson Social media is evolving from being a platform for sharing thoughts and experiences with peers to being a strategic platform to connect with a large audience. Businesses are using social media platforms for promoting their brand and communicating with their consumers and clients. Platforms like Twitter and Facebook are the easiest and quickest way to respond to…read more
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Crisis Management

By Daymon Standridge In class recently, we’ve been discussing the idea of the big boardroom question to ask when a new idea is pitched and a company would like to move forward with it. This simple question can be asked by anyone, at any time, “what’s the worst that could happen?” By approaching this question before the idea or product…read more
Student Post

Double Check

By Bella Barilati In our current social climate companies care who is behind the logo. Society wants to know they are investing their money into a company that has beliefs that resonate with their own and are contributing to the world around on us; not just trying to make money off of us. With that comes brand responsibility and holding…read more