Influencer Marketing and How to Make it Your New PR Best Friend
by Influencer Marketing and How to Make it Your New PR Best Friend By: Samantha Elliott Embed from Getty Images You noticed last week that your …
Category: Student Post
Sneaker Talk in the NBA
Written by: Nick Parker Having the coolest sneakers has always been something that people wanted, but recently in the NBA it has been taken to …
Cancel Culture: A Toxic Trend or Holding People Accountable?
By: Sara Macholz Cancel culture has quickly become a daily occurrence with the abundance of media that is produced and consumed every day. What is …
How Social Media Has Turned a Pandemic Into an Infodemic
By Kyra Hanson In times as stressful as these, people are concerned about the health of themselves and their community, uncertain about the future, and …
Promoting globally, only through social media
Written by: Tyler Lima The Electric Daisy Carnival, or EDC, is a music festival that takes place in many countries around the world. EDC takes …
What Makes Someone an Influencer?
Written by: Emma Brennan. In today’s society, we are constantly being marketed to and influenced. The question is however, what makes someone an influencer and …
Influencers are EVERYWHERE!
By Hannah Miller As social media platforms continue to grow in 2020, influencer marketing will keep on evolving. Influencers have become a fundamental marketing strategy …
Ethics in Advertising: How Far is Too Far?
By: Molly Kavanaugh The Super Bowl is the advertising industry’s biggest stage of the year and with that, brands must put forward their best marketing …
ROInfluencers – When do we know how much they’re worth?
By Connor Nolan Influencer marketing has been praised as a way to communicate a brand’s message to a specific target audience, through a trusted source …
The End of Interruption Marketing – How Building an Effective Inbound Strategy Will Better Attract and Retain Consumers
By: Ben Cooke Interruption marketing, a term used to describe tactics that work only if they interrupt you to get your attention, is having much …