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Memes: Evolutionary Genetics and Centuries of Culture

November 26, 2019
by Drew Hanson All pervasive and ever-present, memes are a cornerstone of current popular culture. But how do these ideas take root and spread? Beginning with understanding the similarity between evolutionary genetics and memetic spread and the significance memes have played throughout history can help us appreciate the potential for meme virality.   @memecrashes Although most familiar in its graphic with…read more
Student Post, Student Work, Uncategorized

Have You Analyzed Your Social Networks, Lately?

October 26, 2019
By Shelley Smith Network Literacy is becoming an increasingly needed skill in our highly connected age. NetSciEd released an infographic-type brochure that “provides and initial step toward facilitating the development of network literacy.”  This got me thinking about my own social network use, information silos and critical thinking. As a self-proclaimed “Social Justice Warrior” I have curated my social media…read more
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Anatomy of a Movement: the power behind the #MeToo collective experience

October 25, 2019
By Kristin Schlotterbeck After reading through the Pew Research Center’s mapping of Twitter topic networks, I was curious to compare a few other network maps and was shocked at what I found.  NodeXL, the same mapping application used by the Pew Research Center, maintains an ongoing open-source graph gallery, filled with maps of all sorts of data sets users have…read more
Student Post, Twitter Summary

Twitter Management Group 2: March 14, 2019: Fatemeh Fakhraie

March 19, 2019
By: Siena Di Roma, Meghan Schroeder, Joie Ryan, Madison Seagraves, Austin Banks On Thursday, March 14th, our class had the privilege to listen to guest speaker, Fatemeh Fakhraie, a Digital Content Strategist at Northwest Community Credit Union. We were very excited to learn from her experiences with digital content strategists and apply them to our school work. https://twitter.com/SienaRoma/status/1105990033666826240 https://twitter.com/maddyseagraves1/status/1106300833094787072 https://twitter.com/joieryan23/status/1106058128062201856…read more
Student Post, Student Posts, Student Posts

Social Strategy for Brand Management

March 19, 2019
by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement and developing a voice for the credit union’s newstream. Many of us wondered why a credit union would need a voice. From a brand’s standpoint, any brand needs some measure of control over their news…read more
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How To: Making your tweets stand out

March 10, 2019
By Mary Osborne Everyone wants to have a Twitter account that features original content, engages followers, and gives their brand a distinct voice. But how do you actually achieve all that?  After hours spent on Twitter (strictly for research purposes, of course) I’ve identified three elements that contribute to having a dynamic Twitter presence and creating engaging content. Below are…read more
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There is nothing new under the sun: Is originality important in social media content creation?

March 10, 2019
By: Brian J. Gaudette Content theft, especially joke theft, is rampant online.  If something is clever and funny you can bet that it will get rewritten and retweeted hundreds if not thousands of times.  On a day to day basis when we tell jokes or use some clever but regurgitated turn of phrase in our verbal speech, it is socially…read more
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Let Me Be Frank: Kevin Spacey’s Bizarre Crisis Management Strategy

March 8, 2019
By: Matt McGonegal This is a heads-up that this post talks about sexual assault.  While I do not discuss the specifics of these high-profile cases, the last thing I want to do is cause someone distress so proceed accordingly. Tonight at primetime, CBS News will be airing “The Gayle King Interview with R. Kelly.” This comes after months of public…read more
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Keeping Up with KPIs: How to Measure Success

March 8, 2019
By: Abby Wolff There is a large debate around the effectiveness of influencer marketing and brand partnerships. As a consumer, I measure the success of influencer marketing based on whether or not I associate a brand or product with a certain celebrity, or whether the partnership makes me want to purchase the product their promoting.  As a public relations professional,…read more
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