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Twitter Management Group 2: March 14, 2019: Fatemeh Fakhraie

By: Siena Di Roma, Meghan Schroeder, Joie Ryan, Madison Seagraves, Austin Banks On Thursday, March 14th, our class had the privilege to listen to guest speaker, Fatemeh Fakhraie, a Digital Content Strategist at Northwest Community Credit Union. We were very excited to learn from her experiences with digital content strategists and apply them to our school work. https://twitter.com/SienaRoma/status/1105990033666826240 https://twitter.com/maddyseagraves1/status/1106300833094787072 https://twitter.com/joieryan23/status/1106058128062201856…read more
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Social Strategy for Brand Management

by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement and developing a voice for the credit union’s newstream. Many of us wondered why a credit union would need a voice. From a brand’s standpoint, any brand needs some measure of control over their news…read more
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How To: Making your tweets stand out

By Mary Osborne Everyone wants to have a Twitter account that features original content, engages followers, and gives their brand a distinct voice. But how do you actually achieve all that?  After hours spent on Twitter (strictly for research purposes, of course) I’ve identified three elements that contribute to having a dynamic Twitter presence and creating engaging content. Below are…read more
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There is nothing new under the sun: Is originality important in social media content creation?

By: Brian J. Gaudette Content theft, especially joke theft, is rampant online.  If something is clever and funny you can bet that it will get rewritten and retweeted hundreds if not thousands of times.  On a day to day basis when we tell jokes or use some clever but regurgitated turn of phrase in our verbal speech, it is socially…read more
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Let Me Be Frank: Kevin Spacey’s Bizarre Crisis Management Strategy

By: Matt McGonegal This is a heads-up that this post talks about sexual assault.  While I do not discuss the specifics of these high-profile cases, the last thing I want to do is cause someone distress so proceed accordingly. Tonight at primetime, CBS News will be airing “The Gayle King Interview with R. Kelly.” This comes after months of public…read more
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Keeping Up with KPIs: How to Measure Success

By: Abby Wolff There is a large debate around the effectiveness of influencer marketing and brand partnerships. As a consumer, I measure the success of influencer marketing based on whether or not I associate a brand or product with a certain celebrity, or whether the partnership makes me want to purchase the product their promoting.  As a public relations professional,…read more
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Global Social Media – How Airbnb exists in every corner of the world.

By: Nuchwara Youngcharoen We have to admit that social media is part of our daily life and become a platform for almost every activities and information. Let’s take a quick look on global statistic on time spending on social media, according to the We Are Social Digital report 2019, the global average time spend using social media is 2:16 hours.…read more
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Building Your Brand In Social Virtual Worlds

By: Natalie Stone Dr. Donna Davis, the Director of the University of Oregon’s Strategic Communication Master's Program made a visit to the SOJC Strategic Social Media course this past Tuesday. She shared both her experience at the Oregon Reality Lab and how virtual communities have changed her life. As social media and technology continue to grow at a rapid rate,…read more