Student Post

Student Post

Promoting globally, only through social media

Written by: Tyler Lima The Electric Daisy Carnival, or EDC, is a music festival that takes place in many countries around the world. EDC takes place in Las Vegas, Nevada; Orlando, Florida; Mexico City, Mexico; Chiba, Japan; Shanghai, China and more. To promote their events, they don’t create television commercials or pay for advertising spots online. The company promotes themselves…read more
Student Post, Student Work

What Makes Someone an Influencer?

Written by: Emma Brennan. In today's society, we are constantly being marketed to and influenced. The question is however, what makes someone an influencer and how do they gain all this power? Whether you are scrolling through Instagram, Twitter or Facebook you can find posts containing marketed products and influencing opinions. Now with the release of the new app Tik…read more
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Influencers are EVERYWHERE!

By Hannah Miller As social media platforms continue to grow in 2020, influencer marketing will keep on evolving. Influencers have become a fundamental marketing strategy for many brands, and will continue to help brands in connect with their public in relatable ways. In 2020, just being famous will not be enough for brands. Brands desire influencers that will have an…read more
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Ethics in Advertising: How Far is Too Far?

By: Molly Kavanaugh The Super Bowl is the advertising industry's biggest stage of the year and with that, brands must put forward their best marketing strategies. As a staple of American culture, Super Bowl commercials attract audiences from all over the nation, and the world. Some brands disregard all ethical issues simply to make a statement with their commercial. There…read more
Student Post, Uncategorized

ROInfluencers – When do we know how much they’re worth?

By Connor Nolan Influencer marketing has been praised as a way to communicate a brand’s message to a specific target audience, through a trusted source unique to that of a brand. Individual content creators have amassed social media followings base on their unique style, personality, abilities, and subject-matter expertise. Their credibility in the eyes of their fans makes them the…read more
Student Post

The End of Interruption Marketing – How Building an Effective Inbound Strategy Will Better Attract and Retain Consumers

By: Ben Cooke Interruption marketing, a term used to describe tactics that work only if they interrupt you to get your attention, is having much less of an impact on consumers at converting sales. According to Double Click, “Banner or sidebar ads are clicked on an average of only 0.2%,” and with good reason. Ads are often annoying as they disrupt…read more
Student Post

Youtubers and Social Monitoring

By Molly Garcia Youtube is a social media platform where creators make and upload videos for people watch. Since the beginning of Youtube, there have been creators who have gained popularity, so much so that they become somewhat of a celebrity. Today, in 2020, there are tons of people who maintain their lifestyles by creating and uploading videos to Youtube…read more
Student Post, Student Work

Parental Monitoring vs. Spying

By Caitlin Wahlers I was recently speaking to a friend of mine who is the father of two teenagers. Initially, he was recounting a few tales of their most recent antics, but then the conversation turned towards internet safety and parental monitoring. As a former Health Educator for adolescents, I have observed in real-time the evolving relationship between teenagers and…read more